---
schema_version: "1"
id: e7afa0165e700cb07a30117f6e50eb8da894a2c09cd1794893244fa444bb35a2
title: Financial Services Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_finserv.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_finserv.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7fab3df8a1ba58f15b2ee772c62cde806525dac3eebabe4ac67c24cefd1d35e4
description: Drive impact with personalization use cases that other customers have used for financial services campaigns.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Financial Services Use Cases

Drive impact with personalization use cases that other customers have used for financial services campaigns.

- **[Financial Services - Web Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_web_finserv.htm&release=264.0.0&type=5)**  
    Drive impact on websites with personalization use cases that other customers have used in web campaigns for financial services.
- **[Financial Services - Open-Time Email Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_email_finserv.htm&release=264.0.0&type=5)**  
    Check out personalization use cases of email campaigns for financial services.
- **[Financial Services - Triggered Campaign Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_triggered_finserv.htm&release=264.0.0&type=5)**  
    Check out these example personalization use cases of triggered campaigns for financial services.
- **[Financial Services - Journey Builder Triggered Email Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_journey_builder_finserv.htm&release=264.0.0&type=5)**  
    Check out these example personalization use cases for Journey Builder triggered email campaigns.
- **[Financial Services - Online to Offline - Sales Cloud and Service Cloud Integration](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_sales_service_finserv.htm&release=264.0.0&type=5)**  
    Check out these example personalization use cases for Sales Cloud and Service Cloud integration.