---
schema_version: "1"
id: f3af3dfc6ea4b00e95b5b807f9e9cab3b7209c877f1681bacd9b332b37952d62
title: Retail - Open-Time Email Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_email_retail.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_email_retail.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2071a79fd32218b5a9aebbcfe7ee0158fe53b531717307fb3215dcb41a394833
description: Check out these example personalization use cases of open-time email campaigns for retail.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Retail - Open-Time Email Use Cases

Check out these example personalization use cases of open-time email campaigns for retail.

Personalization Open-Time Email delivers personalized product recommendations each time a recipient opens an email. It uses your existing email campaigns and sends notifications through your current Email Service Provider (ESP). You send email campaigns using the same tools you currently use. To enable messages to be personalized at open time, you add HTML generated by the Open-Time email tool.

Using Open-Time Email helps you solve the challenge of personalizing all types of email at scale, including:

- one-to-all broad-based commercial calendar campaigns
- one-to-many targeted segment-specific communications
- one-to-one automated emails based on high value subscriber events or actions

Assume you've captured the email address of a website visitor and they’ve qualified for your email campaign stream. You're now able to include up to the moment, relevant cross channel content within your emails rendered at time of open. Content populates each time a subscriber opens an email. You ensure that each individual receives the most up-to-the-moment, relevant content, regardless of where they are in their customer journey.

![Life cycle stages for retail](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_use_case_retail.png)

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            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d26844e70">Onboard</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d26844e73">Discover</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d26844e76">Compare</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d26844e79">Convert</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d26844e82">Expand</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d26844e86">Retain</th>
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            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26844e70 ">Contextually introduce and inform. Capture key identity elements.</td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26844e73 ">Inspire and ensure easy exploration of relevant products and content.</td>

            <td data-label="Compare" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26844e76 ">Encourage active product evaluation. Recognize signs of defection.</td>

            <td data-label="Convert" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26844e79 ">Eliminate friction points. Prevent abandonment.</td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26844e82 ">Intelligently cross- and up-sell to increase UPT and AOV.</td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26844e86 ">Reinforce relationship. Continually nurture to grow LTV.</td>

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              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptsn/PgM_w2bslhHkIJ7TLVDUG2Khja5Wk.1vIYbpyF0lFyk" target="_blank">1: All Recurring</a>
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              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pts0/0dNwLLwSirll8IOfY9m4g00urkxrmZOVOYZHqIySGIA" target="_blank">1: Many Ad Hoc</a>
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              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptse/fYgSNTORu._yOC1_PO_YB9X9jBr8UkCP6CpQR6UB4WU" target="_blank">1:1 Automated</a>
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#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")