---
schema_version: "1"
id: f944fea001c640020c1b5f3ffefdb598d0fe7001af45f43917adadd6169df503
title: Demand Generation - Open-Time Email Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_email_demand.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_email_demand.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7130692cbb69e0a382567883c99a3d5ee210d96ddff3b0bd278f07b801718a49
description: Collect high-quality sales leads with personalization use cases that other customers have used in open-time email campaigns.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Demand Generation - Open-Time Email Use Cases

Collect high-quality sales leads with personalization use cases that other customers have used in open-time email campaigns.

Personalization Open-Time Email delivers personalized product recommendations each time a recipient opens an email. It uses your existing email campaigns and sends notifications through your current Email Service Provider (ESP). You send email campaigns using the same tools you currently use. To enable messages to be personalized at open time, you add HTML generated by the Open-Time email tool.

Using Open-Time Email helps you solve the challenge of personalizing all types of email at scale, including:

- one-to-all broad-based commercial calendar campaigns
- one-to-many targeted segment-specific communications
- one-to-one automated emails based on high value subscriber events or actions

Assume you've captured the email address of a website visitor and they’ve qualified for your email campaign stream. You're now able to include up to the moment, relevant cross channel content within your emails rendered at time of open. Content populates each time a subscriber opens an email. You ensure that each individual receives the most up-to-the-moment, relevant content, regardless of where they are in their customer journey.

To personalize your website to increase the conversion rate at each step along the path, consider the customer lifecycle with the following six stages. Determine the qualification criteria for each stage of the funnel and what you want customers to do to advance to the next stage. Then layer in real-time personalization that makes it easier for website visitors to continue the journey.

![Life cycle stages for demand generation](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_use_case_demand_generation.png)

To learn how to deliver real-time, personalized content in your email campaigns, click Acquisition or Customer Success for one of the following campaign types.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d93072e87">Research</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d93072e90">Discover</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d93072e93">Validate</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d93072e96">Campaign Type</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d93072e99">Onboard</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d93072e103">Inform</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d93072e106">Expand</th>
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            <td data-label="Research" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d93072e87 ">&nbsp;</td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d93072e90 ">Inspire and ensure easy exploration of relevant products and content</td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d93072e93 ">Encourage active product evaluation. Recognize signs of defection</td>

            <td data-label="Campaign Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d93072e96 ">&nbsp;</td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d93072e99 ">Reduce time to value with the product or service.</td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d93072e103 ">Increase adoption throughout the customer lifecycle.</td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d93072e106 ">Nurture and grow LTV while reducing attrition.</td>

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            <td data-label="Research" class="slds-cell-wrap" rowspan="3" style="text-align:left;vertical-align:top;" headers="d93072e87 ">No Email Address Available</td>

            <td data-label="Discover" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d93072e90 d93072e93 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttd/LMDpa3uw48Gd94eU.pY87yJqw6WcspIEyyNAujEW.Bo" target="_blank">Acquisition</a>
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            <td data-label="Campaign Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d93072e96 ">1:All Recurring</td>

            <td data-label="Onboard" class="slds-cell-wrap" colspan="3" style="text-align:center;vertical-align:top;" headers="d93072e99 d93072e103 d93072e106 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptu5/r8Zg4dtc0FB4pGrS7Z3Sjxf2VoSTr9ZUx3b4jNym1lM" target="_blank">Customer Success</a>
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              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttw/651EOdARioTVnZe.HfyT8I.djOq3XvoP6gNXufADyUc" target="_blank">Acquisition</a>
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            <td data-label="Campaign Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d93072e96 ">1:Many Ad Hoc</td>

            <td data-label="Onboard" class="slds-cell-wrap" colspan="3" style="text-align:center;vertical-align:top;" headers="d93072e99 d93072e103 d93072e106 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttx/rGsF_5TS3AozVDEiQX5NgePuEsodjwqXiBrgPB73BBo" target="_blank">Customer Success</a>
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          <tr class="">
            <td data-label="Discover" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d93072e90 d93072e93 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptty/NkP9X9h5XlofItsn8TnJ.o_BphdFaDLhP6yn_rwDyHE" target="_blank">Acquisition</a>
            </td>

            <td data-label="Campaign Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d93072e96 ">1:1 Automated</td>

            <td data-label="Onboard" class="slds-cell-wrap" colspan="3" style="text-align:center;vertical-align:top;" headers="d93072e99 d93072e103 d93072e106 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptu1/TGGNvAe6JfEl5.wz8yVIq5rBOx2hge3OwBItraH._us" target="_blank">Customer Success</a>
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#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")