---
schema_version: "1"
id: a60cdfe7937785f1037ec9ea743caead8098327aff2afd03b30525828ad3f9cc
title: Demand Generation Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_demand.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_demand.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 62e7d4bf01d5a492452b2b9c814742b9f063c6f709191b64bfc45a529de5e4be
description: Collect high-quality sales leads with personalization use cases that other customers have used in demand generation campaigns.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Demand Generation Use Cases

Collect high-quality sales leads with personalization use cases that other customers have used in demand generation campaigns.

- **[Demand Generation - Web Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_web_demand.htm&release=264.0.0&type=5)**  
    Drive impact on websites with personalization use cases that other customers have used in web campaigns for demand generation.
- **[Demand Generation - Open-Time Email Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_email_demand.htm&release=264.0.0&type=5)**  
    Collect high-quality sales leads with personalization use cases that other customers have used in open-time email campaigns.
- **[Demand Generation - Triggered Campaign Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_triggered_demand.htm&release=264.0.0&type=5)**  
    Check out these example personalization use cases of triggered campaigns.
- **[Demand Generation - Journey Builder Triggered Email Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_journey_builder_demand.htm&release=264.0.0&type=5)**  
    Check out these example personalization use cases of Journey Builder triggered email campaigns for demand generation.
- **[Demand Generation - Online to Offline - Sales Cloud and Service Cloud Integration](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_sales_service_demand.htm&release=264.0.0&type=5)**  
    Check out these example personalization use cases of Sales and Service Cloud integration for demand generation.