---
schema_version: "1"
id: 58537d07117aa24869ab85f9fbffde8da51f19f6f52309551e8f6c5ae311e447
title: View a Unified Customer Profile
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_unified_customer_profile_view.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_unified_customer_profile_view.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bc29f97bbda3433f3a252367e54c3acbba86e0c3f64225d51693ad386e2e724b
description: The Unified Customer Profile provides an overview of all information that Personalization collects about a particular user. The information that you see depends on the type of business your administrator selects for your dataset—ecommerce, demand generation, or SaaS.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# View a Unified Customer Profile

The Unified Customer Profile provides an overview of all information that Personalization collects about a particular user. The information that you see depends on the type of business your administrator selects for your dataset—ecommerce, demand generation, or SaaS.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d35934e38">Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d35934e38 ">To view a Unified Customer Profile:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d35934e38 ">A role with User/Account Profile View permissions</td>

          </tr>
        </tbody>
      </table>

1. From the **Audiences** section of the main navigation, click **User Segments**.
2. Double-click a segment.
3. Double-click a user to open the Unified Customer Profile. The information that displays depends on the business type your administrator selects for the dataset.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)
    
    Note You can also use the **Search** field at the upper right to find a username, or an Personalization user ID.