---
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title: About the Unified Customer Profile
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description: Learn about the Unified Customer Profile.
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  - Marketing
  - Salesforce Personalization
release: "264"
---
# About the Unified Customer Profile

Learn about the Unified Customer Profile.

## Real-time Aggregation of Data

Personalization captures applicable user data and updates the Unified Customer Profile in real time. You can supplement that user data with offline data or data you collect from other systems so you can see preferences, affinities, interaction history, and behavior at an individual level.

## Collect Common Information Across Industries

Although the components of the Unified Customer Profile vary slightly by industry, Personalization collects the same detailed information for each user, including activity, timeline, geography, segments, and known preferences.

## Cross-channel Decisioning

Personalization uses the information in each user profile to power real-time, cross-channel decisions, such as whether a user qualifies for certain promotions. The Unified Customer Profile also helps decide which recommendations to present to a user, or whether to add a user to a specific journey in Journey Builder. The Unified Customer Profile helps create an optimal experience for every user, regardless of how they choose to interact with your company.

## Explore Unified Customer Profiles

You can view a Unified Customer Profile by selecting **User Segments** | **All Users** from the main navigation and then double-clicking the user.