---
schema_version: "1"
id: 89c7b9e3f4932b8022dcb41eb4ce6b2f36864a9f92c33cbe98a2e66f92e84950
title: View a Unified Account Profile
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_unified_account_profile_view.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_unified_account_profile_view.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a0e09b47ffe4de9db50288615e3460aaf481738f12a87c006e3a657ecebbffaf
description: If you market to businesses, the Unified Account Profile displays aggregate information that Personalization collects about a particular account. The information that you see depends on the type of business your administrator selects for your dataset—ecommerce, demand generation, or SaaS.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# View a Unified Account Profile

If you market to businesses, the Unified Account Profile displays aggregate information that Personalization collects about a particular account. The information that you see depends on the type of business your administrator selects for your dataset—ecommerce, demand generation, or SaaS.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d13266e38">Permissions Needed</th>
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        <tbody>
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            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d13266e38 ">To view a Unified Account Profile:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d13266e38 ">A role with User/Account Profile View permissions</td>

          </tr>
        </tbody>
      </table>

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_important.png)

Important Account Profiles was retired in August 2024. For more information, see [Personalization Account Profiles Retirement](https://help.salesforce.com/s/articleView?id=001744617&type=1&language=en_US).

1. From the **Audiences** section of the main navigation, click **Account Segments**.
2. Double-click a segment.
3. Double-click an account to open the Unified Account Profile. The information that displays depends on the business type your administrator selects for the dataset.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)
    
    Note You can also use the **Search** field at the upper right to find an account name, or an Personalization account ID.

#### See Also

- [Personalization Account Profiles Retirement](https://help.salesforce.com/s/articleView?id=001744617&type=1&language=en_US)