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title: About the Unified Account Profile
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description: Learn about the Unified Account Profile.
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  - Marketing
  - Salesforce Personalization
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---
# About the Unified Account Profile

Learn about the Unified Account Profile.

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_important.png)

Important Account Profiles was retired in August 2024. For more information, see [Personalization Account Profiles Retirement](https://help.salesforce.com/s/articleView?id=001744617&type=1&language=en_US).

## Build and Enrich Account Profiles

Personalization builds account profiles through a reverse IP lookup and enriches them with firmographic data, such as industry, revenue, and employee count, using the B2B Detect feature. You can integrate with your key data sources to improve these profiles based on cross-channel engagement.

## Two-level Profile Hierarchy

Personalization supports a two-level profile hierarchy—user-level profiles and account-level profiles—that it maintains in real time to give you meaningful insight into corporate-level engagement. Personalization maps account-level profiles as one-to-many to maintain multiple known and anonymous user profiles that you access through the single account profile that contains them. Personalization tracks and aggregates events at an account level while maintaining granular user-level behavioral tracking.

## View Unified Account Profiles

You can view a Unified Account Profile by selecting **Account Segments** | **All Accounts** from the main navigation and then double-clicking the account.

#### See Also

- [Personalization Account Profiles Retirement](https://help.salesforce.com/s/articleView?id=001744617&type=1&language=en_US)