---
schema_version: "1"
id: fbfdcd3651d7a69d69134d7b2df4018303b90f7fb66742aac138d0879d09babe
title: About Trigger Frequency
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_triggered_campaign_trigger_frequency_about.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_frequency_about.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 82b716b69c523975c16fae0abb154fa1b264e513059a038dcc5a4946a2b8175f
description: You can set a limit on the number of triggers that Marketing Cloud Personalization sends for a user profile at a few levels.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# About Trigger Frequency

You can set a limit on the number of triggers that Marketing Cloud Personalization sends for a user profile at a few levels.

## Frequency Limit Configuration

You can set trigger frequency limits when you [create a campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_frequency_limit.htm&release=264.0.0&type=5 "When you create a triggered campaign, you configure how many times the campaign activates for a profile during a specific time or for all time. You can change the frequency limits for an existing campaign.") or at the [global](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_global_frequency_limit.htm&release=264.0.0&type=5 "You can control how many triggers activate during a specific time across all campaigns and for every item in your catalog. For example, you can set a global trigger frequency limit to 3 times a week, 12 times a year, and 50 times maximum. This limit applies to all campaigns and items.") and [trigger item](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_item_frequency_filter.htm&release=264.0.0&type=5 "Set how often a trigger item appears during a campaign at the item level.") levels.

## Limit Evaluation

Personalization evaluates all frequency limits when the trigger occurs and again after any delay you configure for a campaign. Imagine you have a global or campaign frequency limit of no more than one per day and three per week. User or catalog behavior triggers the campaign every day. After the third day, Personalization blocks the campaign because it has reached the frequency limit of three per week. If there’s a conflict between frequency limits, the lowest frequency wins. Personalization evaluates the global setting first, and then the campaign level setting. Therefore, if the global setting is lower than the campaign setting, Personalization blocks the campaign after it reaches the global limit.