---
schema_version: "1"
id: 27c188e9f90f47e7ff22080d3ec838c804497d5df8d87e87a1873f5a8542350d
title: Trigger Frequency
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_triggered_campaign_trigger_frequency.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_frequency.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d1f0d7d7a232ca8b8226a2683295c5f16a1e393bc9cd94d12287dbd734422fea
description: Frequency limits apply to the number of triggers that Marketing Cloud Personalization sends for a user profile for a specified time period.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Trigger Frequency

Frequency limits apply to the number of triggers that Marketing Cloud Personalization sends for a user profile for a specified time period.

- **[About Trigger Frequency](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_frequency_about.htm&release=264.0.0&type=5)**  
    You can set a limit on the number of triggers that Marketing Cloud Personalization sends for a user profile at a few levels.
- **[Set the Trigger Item Frequency Filter](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_item_frequency_filter.htm&release=264.0.0&type=5)**  
    Set how often a trigger item appears during a campaign at the item level.
- **[Set a Global Trigger Frequency Limit](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_global_frequency_limit.htm&release=264.0.0&type=5)**  
    You can control how many triggers activate during a specific time across all campaigns and for every item in your catalog. For example, you can set a global trigger frequency limit to 3 times a week, 12 times a year, and 50 times maximum. This limit applies to all campaigns and items.
- **[Change the Frequency Limit for a Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_frequency_limit.htm&release=264.0.0&type=5)**  
    When you create a triggered campaign, you configure how many times the campaign activates for a profile during a specific time or for all time. You can change the frequency limits for an existing campaign.