--- schema_version: "1" id: 4e11977fa8a014b3b5abde043b32e7be88d4fc067f2ae445a977d46d0b2af185 title: Browse Abandonment Trigger collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_triggered_campaign_trigger_browse_abandonment.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_browse_abandonment.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: f94eeebd057c89ad8376c839c12b27bd75893d162f59f131544004834874afc9 description: Use the Browse Abandonment trigger to reengage a customer who spent time viewing a product but didn’t purchase it. A Browse Abandonment campaign activates when the customer ends their visit, is inactive for 1 hour, and satisfies trigger rules that you set. If you upload event data for the user through the Event API, the user is considered active during that event. products: - Marketing - Salesforce Personalization release: "264" --- # Browse Abandonment Trigger Use the Browse Abandonment trigger to reengage a customer who spent time viewing a product but didn’t purchase it. A Browse Abandonment campaign activates when the customer ends their visit, is inactive for 1 hour, and satisfies trigger rules that you set. If you upload event data for the user through the Event API, the user is considered active during that event. Select and configure this trigger type when creating a triggered campaign. For more information, see [Create a Triggered Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_create.htm&release=264.0.0&type=5 "Use a triggered campaign to launch a journey when a specific action or event occurs. For example, send a promotion to a shopper who spent time viewing a product but didn’t purchase. You can recommend unread articles or products to a visitor who has spent more than 5 minutes reading about a topic. You can remind new users to complete onboarding steps, or alert sales reps when target prospects spend a certain amount of time on your site. When creating a triggered campaign, you can define when to trigger the campaign, which users to target, and which experiences to deliver."). ## Campaign Qualification and Eligibility To qualify, the user must complete a ViewItem action during a visit. If you set a minimum view time threshold, then ViewItem, QuickViewItem, and ViewItemDetail each independently qualify by contributing to the user’s cumulative view time. The user must not have purchased qualifying items in the past two days, measured in UTC. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png) Note If you integrate through the Event API and use the threshold, your implementation must explicitly send ping events. The Personalization Web SDK sends pings automatically, but the Event API doesn’t. Without ping events, cumulative view time stays at zero and the campaign doesn’t trigger even when ViewItemDetail and QuickViewItem actions fire. If a user views multiple items that qualify for the campaign and purchases some of those items, the user is still eligible for a Browse Abandonment campaign for the unpurchased items. To avoid this behavior, add a purchase behavior filter to the campaign. For more information, see [Behavior Filters](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_behavior_filter.htm&release=264.0.0&type=5 "A user behavior filter is based on customer interaction with the trigger items. Your developer configures these item actions in your account. You can add multiple user behavior filters, and the user must meet all the criteria to qualify for the trigger."). Before sending the campaign, Marketing Cloud Personalization checks every hour that browse abandonment is still relevant. For example, Personalization confirms that the customer hasn’t visited again. If you add a delay to the campaign, Personalization completes eligibility checks at the time of the trigger and again after the delay is over. Personalization adds a 1-hour inactivity check after any delay you set, and the campaign launches only when that check passes. If more than one trigger event occurs during the delay period, the campaign processes the most recent event in the delay period. You can add catalog filters and behavior filters that further refine trigger activation qualification rules. Personalization checks that the user meets any qualification rules before showing the campaign, including any campaign rules you set, such as segment membership or filters. ## Configuration Options
Option Description
Only Trigger if Cart is Empty Personalization sends the campaign only if the user's cart is empty. For more information about tracking a customer's cart, see Cart Abandonment Trigger.
User Viewed Item for at least

Personalization sends the campaign if the user views the item for the minimum time you set. The lower you set this threshold, the more products are eligible to activate the Browse Abandonment trigger. To determine a threshold to set, look at average view times for products on your site.

A Browse Abandonment campaign includes all items that meet the browse abandonment minimum threshold you set. For example, suppose a user views five products during a visit and views three of them for the minimum time you set. The campaign only includes the three products they viewed for the minimum time.

You can restrict the number of items you include in the campaign if your developer adds that option to the campaign template.

Personalization sorts items based on how long the user viewed each item, with the items they viewed most appearing first. Without viewing data, Personalization sorts items randomly.
Catalog Filters Add filters for product average rating, price, features, or a custom field.
Behavior Filters Add filters for user behavior. For example, whether the user did or didn’t favorite, add to cart, purchase, receive recommendations, or view certain products.
Triggered Item Frequency Limits Override the trigger item frequency limit. Personalization ignores the limit set in catalog and profile objects.
Campaign Frequency Limits Control how many times the triggered campaign activates for a profile.
#### See Also - [Create a Triggered Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_create.htm&release=264.0.0&type=5 "Use a triggered campaign to launch a journey when a specific action or event occurs. For example, send a promotion to a shopper who spent time viewing a product but didn’t purchase. You can recommend unread articles or products to a visitor who has spent more than 5 minutes reading about a topic. You can remind new users to complete onboarding steps, or alert sales reps when target prospects spend a certain amount of time on your site. When creating a triggered campaign, you can define when to trigger the campaign, which users to target, and which experiences to deliver.") - [Filters for Triggered Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_filter.htm&release=264.0.0&type=5 "You can apply user behavior or catalog filters for some triggered campaigns to refine qualification for trigger activation. A user behavior filter is based on customer interaction with the trigger items. A catalog filter is based on catalog attributes. For example, you can add a catalog filter to a product back in stock trigger to have it activate only if the item price is less than $100. Or, you can add a behavior filter so the trigger only activates if the user favorites the product.") - [Trigger Frequency](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_frequency.htm&release=264.0.0&type=5 "Frequency limits apply to the number of triggers that Marketing Cloud Personalization sends for a user profile for a specified time period.")