---
schema_version: "1"
id: a8da392b1198e477a36fcf35211887fb40df2c0d562cafd2263ba1246583dd62
title: View Detailed Statistics for Every Triggered Campaign
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_triggered_campaign_statistics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_statistics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a27dfd65ee458b2b05e0ae3bec6e1b2a821f7ec8304776d92cfa951bb8c55634
description: View detailed graphs and charts to get insight into the effectiveness of every triggered campaign. For example, you can see information about how the campaign affected conversions and revenue. Or, you can view revenue and purchases attributed to a campaign and see details about trigger success and failure.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# View Detailed Statistics for Every Triggered Campaign

View detailed graphs and charts to get insight into the effectiveness of every triggered campaign. For example, you can see information about how the campaign affected conversions and revenue. Or, you can view revenue and purchases attributed to a campaign and see details about trigger success and failure.

To view detailed campaign statistics for a campaign, the campaign must have recorded campaign impressions.

1. From the main navigation, in the **Channels & Campaigns** section, select **Triggered** | **Triggered Campaigns**.
2. Find the campaign and click **Statistics**.
3. Click **Detailed Statistics**.
4. Apply filters and options to narrow results. Campaign statistics recalculate after each change.
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
            <colgroup>
              <col style="width:16.666666666666664%">
              <col style="width:83.33333333333334%">
            </colgroup>
            <thead class="slds-text-title_caps ">
              <tr class="">
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d11423e84">Option</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d11423e87">Description</th>
              </tr>
            </thead>
            <tbody>
              <tr class="">
                <td data-label="Option" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e84 ">
                  <strong class="uicontrol">Outlier Filtering</strong>
                </td>

                <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e87 ">
                  <p>This option is available if outliers are configured in
                    <strong class="uicontrol">Catalog and Profile Objects Settings</strong>.
                    Filtering outliers prevents orders that exceed the configured general
                    order range, like bulk orders, from skewing your campaign statistics.
                    So if a customer places an order far above the expected deviance from
                    the average order value, it doesn’t impact your data.
                  </p>
                  <p style="margin-bottom:0;">You can
                    exclude outliers from campaign statistics by selecting
                    <strong class="uicontrol">Settings &gt; Catalog and Profile Objects</strong>
                    from the main navigation. In the <strong class="uicontrol">Revenue
                      Tracking</strong> section, select <strong class="uicontrol">Filter
                      Outliers</strong> and then enter the maximum values. To
                    exclude outliers in Campaign Statistics, set <strong class="uicontrol">Outlier
                      Filtering</strong> to <strong class="uicontrol">On</strong>.
                  </p>
                </td>

              </tr>
              <tr class="">
                <td data-label="Option" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e84 ">
                  <strong class="uicontrol">Results Filter</strong>
                </td>

                <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e87 ">To view only the users who meet filter criteria, select an
                  available filter. After you select a filter, campaign statistics
                  recalculate to show the performance of the campaign only for the
                  visitors from the selected filter.</td>

              </tr>
              <tr class="">
                <td data-label="Option" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e84 ">
                  <strong class="uicontrol">Attribution Type</strong>
                </td>

                <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e87 ">Select <strong class="uicontrol">Triggered</strong> or
                  <strong class="uicontrol">Click</strong> as the attribution type.
                </td>

              </tr>
              <tr class="">
                <td data-label="Option" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e84 ">
                  <strong class="uicontrol">Attribution Window</strong>
                </td>

                <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e87 ">Set the period between the visit impression and the conversion or
                  goal completion.</td>

              </tr>
              <tr class="">
                <td data-label="Option" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e84 ">
                  <strong class="uicontrol">Comparison Baseline</strong>
                </td>

                <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e87 ">To set the comparison baseline for campaign metrics, select
                  <strong class="uicontrol">Experience</strong> or
                  <strong class="uicontrol">Control</strong>.
                </td>

              </tr>
              <tr class="">
                <td data-label="Option" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e84 ">
                  <strong class="uicontrol">Goal Selection</strong>
                </td>

                <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e87 ">Measure campaign attribution against the goal you configure in
                  this section.</td>

              </tr>
              <tr class="">
                <td data-label="Option" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e84 ">
                  <strong class="uicontrol">Start and End</strong>
                </td>

                <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11423e87 ">To adjust the time frame of the displayed campaign statistics,
                  change the <strong class="uicontrol">Start</strong> and <strong class="uicontrol">End</strong>
                  date and time. To jump to months, click the header one time. To jump
                  to years, click the header twice. Dates and times are shown in local
                  time.</td>

              </tr>
            </tbody>
          </table>
5. View the summary table for an overview of campaign impressions.
    
     
    | Section | Description |
    | --- | --- |
    | **Purchases** | Lists the revenue per user, average order value, conversions, total revenue attributed to the campaign, and total conversions. |
    | **Activity** | Lists the number of unique visitors and successful triggers. |
    | **Triggers** | Lists the number of trigger failures. Triggers can fail if there’s a mismatch, such as data types or empty values between the the mandatory Marketing Cloud Engagement data extension and the data Personalization sends. To see additional details about trigger failures, scroll to the **Triggered Failure** detail graph. |
6. View detailed graphs and drill down into each statistic on the summary table. Also, view goals and goal completions based on the goal you selected for the campaign.