--- schema_version: "1" id: 82934e4b3497e9fa434b1507290d2d8d6841501119d113db51f3a46fbc1205c5 title: Triggered Campaigns collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_triggered_campaign.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: e372f4dbc2a1e5a44ef65d84ac58e62230cf750f1c9e6af6e0bf194d2685e92f description: A trigger is a specific event, such as a visitor behavior or environmental change that prompts a Marketing Cloud Personalization action, such as sending an email. You can create a triggered campaign to target different user segments, provide different experiences for different users, include A/B testing, or define a campaign schedule or frequency products: - Marketing - Salesforce Personalization release: "264" --- # Triggered Campaigns A trigger is a specific event, such as a visitor behavior or environmental change that prompts a Marketing Cloud Personalization action, such as sending an email. You can create a triggered campaign to target different user segments, provide different experiences for different users, include A/B testing, or define a campaign schedule or frequency You can use a triggered campaign in a variety of ways. For example, send a promotion to a shopper who has spent time viewing a product but hasn’t completed a purchase. Remind a new user to complete onboarding steps. Drive urgency to purchase a product that is on sale. Or, alert a customer that their favorite item is back in stock. - **[Requirements for Creating Triggered Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_prerequisites.htm&release=264.0.0&type=5)** To create a triggered campaign, you must configure components in Contact Builder, Journey Builder, and Personalization. - **[Configure a Triggered Campaign Template](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_save_global_template_dataset.htm&release=264.0.0&type=5)** A triggered template defines the data to pass to Journey Builder. You can modify it for each campaign experience, such as which recipe to show to the qualified user. To create a triggered campaign, you must have a triggered template in your dataset. Marketing Cloud Personalization includes a standard template that you can add fields to. If you need options other than what’s included in the default template, have your developer create a template. - **[Create a Triggered Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_create.htm&release=264.0.0&type=5)** Use a triggered campaign to launch a journey when a specific action or event occurs. For example, send a promotion to a shopper who spent time viewing a product but didn’t purchase. You can recommend unread articles or products to a visitor who has spent more than 5 minutes reading about a topic. You can remind new users to complete onboarding steps, or alert sales reps when target prospects spend a certain amount of time on your site. When creating a triggered campaign, you can define when to trigger the campaign, which users to target, and which experiences to deliver. - **[User Triggers](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_types_user.htm&release=264.0.0&type=5)** A user trigger activates a campaign based on user behavior. - **[Catalog Triggers](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_types_catalog.htm&release=264.0.0&type=5)** A catalog trigger activates a campaign based on updates or changes to item data in your catalog. The trigger activates after a change in your catalog, but what drives the trigger is the amount of time the user views an item before the catalog change occurs. - **[Filters for Triggered Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_filter.htm&release=264.0.0&type=5)** You can apply user behavior or catalog filters for some triggered campaigns to refine qualification for trigger activation. A user behavior filter is based on customer interaction with the trigger items. A catalog filter is based on catalog attributes. For example, you can add a catalog filter to a product back in stock trigger to have it activate only if the item price is less than $100. Or, you can add a behavior filter so the trigger only activates if the user favorites the product. - **[Trigger Frequency](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_frequency.htm&release=264.0.0&type=5)** Frequency limits apply to the number of triggers that Marketing Cloud Personalization sends for a user profile for a specified time period. - **[Triggered Campaign Results](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_results.htm&release=264.0.0&type=5)** Marketing Cloud Personalization gives you insight into the performance of your triggered campaigns. - **[Code Examples for Triggered Campaign Data in Marketing Cloud Engagement Emails](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_email_code_samples.htm&release=264.0.0&type=5)** Marketing Cloud Personalization sends recommendations and other trigger-related catalog data, such as abandoned cart items, to Marketing Cloud Engagement in JSON format. You can render the data in your Engagement emails using Guided Template Language and Server-Side JavaScript. These code examples show how to render triggered campaign data in an email recommendations block. #### See Also - [Triggered Campaigns Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_triggered.htm&release=264.0.0&type=5 "Drive impact through Triggered Campaigns, passing real-time information to Marketing Cloud Engagement. Check out these example personalization use cases that other customers have used in triggered campaigns.")