--- schema_version: "1" id: f21f0c4d30fc7221dfb1f0b48cb78b69665949311f6653d1f4aee4045c0c365f title: About Integrating with Third-Party Solutions collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_third_party_integration_about.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_third_party_integration_about.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: fccdf56310f90bb55c9a5c90dde6b1e56a2f72c14c6616fddbd50d365f5cb79f description: Marketing Cloud Personalization integrates with a variety of third-party solutions (external to Salesforce). Integration options include data management platforms, email service providers, third-party campaign detection products, analytics products, content management systems, social media, and tag managers. products: - Marketing - Salesforce Personalization release: "264" --- # About Integrating with Third-Party Solutions Marketing Cloud Personalization integrates with a variety of third-party solutions (external to Salesforce). Integration options include data management platforms, email service providers, third-party campaign detection products, analytics products, content management systems, social media, and tag managers. ## Data Management Platforms (DMP)
Application Examples Integration Type Data Synchronization How It Works
  • Adobe Audience Manager
  • BlueKai
  • Neustar

Data into Personalization:

  • Client-side sync
  • ETL data feeds

Data out to a DMP platform:

  • File-based
  • Campaign exposure

Data in:

Files posted to the Personalization SFTP site are processed on an ongoing basis.

Data out:

Segment export is nightly or one-off.
  • Personalization doesn’t currently have any server-to-server integrations with DMP platforms. DMP integrations are client-side only.
  • Attributes and segment IDs can be passed to Personalization and stored as custom user profile attributes.
  • Personalization can also pass segment membership data to the page for a DMP to collect and use for retargeting efforts.

For more information, see Export a Segment to the Marketing Cloud Personalization SFTP and About ETL Data Feeds.

## Email Service Providers (ESP)
Application Examples Integration Type Data Synchronization How It Works
  • Yes Lifecycle Marketing
  • Silverpop
  • Cheetah Mail
  • Adobe Campaign

Data in to Personalization:

  • ETL data feeds

Data out to an ESP platform:

  • File-based
  • Open-time email

Data in:

  • Files posted to the Personalization SFTP site are processed on an ongoing basis.

Data out:

  • Segment export is nightly or one-off.
  • Segments—Use Personalization’s Segment Exporter Gear to push segments to the Personalization SFTP so you can pull them into your ESP for enhanced targeting. For more information, see Export a Segment to the Marketing Cloud Personalization SFTP.
  • User and Campaign Data—Use Personalization’s Account ETL Data Feed to store users, user attributes, and campaign events, such as sends, opens, and clicks.
  • Open-time email—Create an email campaign to power 1:1 offers or content and product recommendations at open time within your ESP. For more information, see Create an Open Time Email Campaign.
## Third-Party Campaign Detection
Application Examples Integration Type Data Synchronization How It Works

UTM parameter mapping

UTM parameter mapping

Real time upon click-through
  • Use an existing product or add one to configure the UTM parameter mapping.
  • To capture any additional information you’re sending through your campaigns, add parameters. Mapping tells Personalization how to align query parameters in the landing page URL to attributes on the Personalization external campaign, or to attributes defined for the referred visitor. For more information, see UTM Parameter Mapping.
  • As users arrive on the landing page that contains the third-party product integration, external campaigns appear on the Third-Party campaign list page in the Uncategorized folder.
  • The external campaigns have click-throughs, but not impressions because Personalization doesn’t track impressions for external campaigns.
  • Campaign engagement is available to reference in segmentation to further enhance experience targeting.
## Analytics
Application Examples Integration Type Data Synchronization How It Works
  • Adobe Analytics
  • Google Analytics
 Client-side sync Real-time in-browser Personalization can listen for campaign statistics events that you can use to format events for third-party tracking systems. For more information, see Sending Campaign Stats to Third Parties.
## Content Management Systems (CMS)
Application Examples How It Works
Typically, Personalization doesn’t require an integration with a CMS.
  • The Marketing Cloud Web Site Personalization creates a reference catalog of product and content assets by scraping the page directly.
  • Personalization can ingest additional content and product information, and promotion assets, using ETL Integration.
  • Personalization can render both client-side and server-side campaigns and experiences.
  • The Salesforce Interactions SDK Launcher doesn’t support integration with CMS solutions (such as Oracle CMS) that use the document.write() method in the DOM Web API to modify the active page. The Mozilla Developer Network also discourages the use of this method.
## Social | Application Examples | Integration Type | Data Synchronization | How It Works | | --- | --- | --- | --- | | Generic segment sync | File-based | One-off or nightly | Pass segments out of Personalization by SFTP into various media and display tools for enhanced retargeting efforts. For more information, see [Export a Segment to the Marketing Cloud Personalization SFTP](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_export_sftp.htm&release=264.0.0&type=5 "Set up a nightly feed or a one-time export to synchronize segments with the Personalization SFTP. You can then use these segments in other systems to target cross-channel communications. For example, you can synchronize a segment to Marketing Cloud Engagement to target a specific group with an email communication."). | ## Tag Managers You can implement Personalization to use a tag manager. As part of your implementation process, work with your implementation team to determine the implementation approach that works best for you.