---
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title: Integrate Marketing Cloud Personalization with Third-Party Solutions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_third_party_integration.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_third_party_integration.htm&release=264.0.0&type=5
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content_hash: 625542078914bc71fd22c670264757ac59ce77d093f153f6ef7ad75ccd2333b2
description: Marketing Cloud Personalization integrates with third-party applications so you can share business data outside Salesforce and across multiple venues.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Integrate Marketing Cloud Personalization with Third-Party Solutions

Marketing Cloud Personalization integrates with third-party applications so you can share business data outside Salesforce and across multiple venues.

- **[About Integrating with Third-Party Solutions](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_third_party_integration_about.htm&release=264.0.0&type=5)**  
    Marketing Cloud Personalization integrates with a variety of third-party solutions (external to Salesforce). Integration options include data management platforms, email service providers, third-party campaign detection products, analytics products, content management systems, social media, and tag managers.
- **[UTM Parameter Mapping](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_third_party_utm_parameter_mapping.htm&release=264.0.0&type=5)**  
    UTM parameters are customizable codes that you use in URLs and links to track and measure the success of various aspects of your third-party campaigns. UTM parameters can track traffic, referral sources, external campaigns, keywords, and content zones.
- **[Configure a Third-Party Integration](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_third_party_configure.htm&release=264.0.0&type=5)**  
    By integrating with third-party products, you can synchronize user information that you collect and store in other applications to deliver real-time personalized experiences across channels. Specifically, this type of integration focuses on tracking incoming clicks from external, or third party, campaigns but not impressions.
- **[View and Edit External Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_third_party_external_campaign.htm&release=264.0.0&type=5)**  
    After you create an external campaign for a third-party product integration, external campaigns appear in the Uncategorized folder as users begin arriving at a landing page. The external campaigns have click-throughs, but not impressions because Personalization doesn’t track impressions for external campaigns. Only the first event of a visit counts toward third-party campaign attribution.