---
schema_version: "1"
id: 1d8f9c73330db87758cdee060c4b0263d18016657e0e3d4eab15e2f2531abf07
title: Build Surveys
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_survey_build.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_build.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4ba6506173b17b02c30d9d10f5cfb6f4032d6ae4ca73b7619ec839911afd0141
description: Use surveys in web campaigns to ask your site visitors questions and gather feedback.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Build Surveys

Use surveys in web campaigns to ask your site visitors questions and gather feedback.

- **[Create a Survey](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_create.htm&release=264.0.0&type=5)**  
    Create a survey for a web campaign. Surveys are deployed in web campaigns, so you have access to all the targeting rules and testing capabilities in Personalization. You can use survey data to create user segments, enhance personalization experiences, A/B test to validate business impact, and analyze feedback results.
- **[Clone a Survey](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_clone.htm&release=264.0.0&type=5)**  
    Cloning saves time building a survey. Cloning also preserves the data integrity of a live survey that needs updates.
- **[Edit a Survey](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_edit.htm&release=264.0.0&type=5)**  
    You can edit a survey to add questions, change answers, and make configuration and layout changes.
- **[Add Pages to a Survey](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_page.htm&release=264.0.0&type=5)**  
    You can add pages to a survey.
- **[Change Survey Navigation Behavior](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_navigation.htm&release=264.0.0&type=5)**  
    You can control how survey navigation buttons appear and behave. You can also change how the survey behaves when respondents click a navigation button.
- **[Change the Layout of Survey Answers](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_layout.htm&release=264.0.0&type=5)**  
    You can display radio group and checkbox answers horizontally or vertically and choose the order answers appear. You can also set conditions that determine when a question is visible to a respondent.
- **[Require Question Completion](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_question_require.htm&release=264.0.0&type=5)**  
    You can require respondents to complete questions.
- **[Group Survey Questions Together](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_question_group.htm&release=264.0.0&type=5)**  
    You can group survey questions together into sections and add visibility rules to each section by creating a panel. For example, you can group similar questions together and title the panel so the respondent understands how they’re related.
- **[Add Question Visibility Conditions](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_question_visibility_condition.htm&release=264.0.0&type=5)**  
    All survey questions are visible to all visitors who qualify to see the survey campaign. You can use the visibility setting to make a question invisible or apply visibility conditions. Visibility conditions always take priority over the visibility setting. With visibility conditions, you can make questions appear only if respondents answer in a certain way. For example, only show a follow-up question if the respondent gave a specific answer to the initial question.
- **[View Survey Attributes](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_attributes.htm&release=264.0.0&type=5)**  
    Explore survey attributes associated with survey questions.

#### See Also

- [_Developer Documentation_: Web Surveys](https://developer.salesforce.com/docs/marketing/personalization/guide/web-surveys.html)
- [_Developer Documentation_: surveyJS documentation](https://surveyjs.io/form-library/documentation/overview)