---
schema_version: "1"
id: 0b5f4c507df47e9e18d27e3d828f6da4b2b673db5dcc68e2ea64b1413ee90870
title: User Roles and Dataset Permissions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_setup_user_roles_dataset_permissions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_setup_user_roles_dataset_permissions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 32b3e4697929251a69e72933d923688e4679153446af5b18a9255add1f13bbc5
description: Personalization includes default roles that you can assign to users. Because roles are specific to a dataset, you can assign access to users only at the level they need. You can also create custom roles to grant particular permissions.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# User Roles and Dataset Permissions

Personalization includes default roles that you can assign to users. Because roles are specific to a dataset, you can assign access to users only at the level they need. You can also create custom roles to grant particular permissions.

- **[About User Roles and Dataset Permissions](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_setup_user_roles_dataset_permissions_about.htm&release=264.0.0&type=5)**  
    Learn about user roles and dataset permissions.
- **[User Role Permissions](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_setup_user_role_permissions.htm&release=264.0.0&type=5)**  
    You can create roles by combining dataset-specific permissions.
- **[Default User Roles](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_setup_user_roles_default.htm&release=264.0.0&type=5)**  
    Personalization user roles are customizable with granular permissions. Personalization includes seven roles that you can modify or delete. You can also add roles.
- **[Activate a User Account](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_setup_user_account_activate.htm&release=264.0.0&type=5)**  
    A Marketing Cloud Engagement admin must enable Personalization features and add permissions for users. After this is done, a user can open Personalization in the marketing app, to finalize their account. Then, a Personalization administrator can assign role-based permissions.
- **[Add a User Role](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_role_add.htm&release=264.0.0&type=5)**  
    Use a default role that you can modify, or create roles with permissions that meet your security requirements and business needs. Because roles are dataset-specific, Personalization users can have different roles in different datasets. Although a role is dataset-specific, when you add a role, it’s available to select in all datasets.
- **[Edit a User Role](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_role_edit.htm&release=264.0.0&type=5)**  
    Modify a default role, or create roles with permissions that meet your security requirements and business needs. Because roles are dataset-specific, Personalization users can have different roles in different datasets. Changes to roles are effective immediately. Although a role is dataset-specific, when you modify a role, it’s available to select in all datasets.
- **[Delete a User Role](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_role_delete.htm&release=264.0.0&type=5)**  
    Delete roles that are no longer needed. When you delete an assigned role, permissions default to any other roles a Personalization user has. To access Personalization, users must have an assigned role.