---
schema_version: "1"
id: 4d84971c44fa4438b1e95132fd6a5c18fbfed84459d62fe5a6a6917fda8d5036
title: Activate a User Account
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_setup_user_account_activate.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_setup_user_account_activate.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c424f9f6bf54c89c14ad3c8c6e50f171226c52da7b484a2d89ea2dfce02c8c8c
description: A Marketing Cloud Engagement admin must enable Personalization features and add permissions for users. After this is done, a user can open Personalization in the marketing app, to finalize their account. Then, a Personalization administrator can assign role-based permissions.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Activate a User Account

A Marketing Cloud Engagement admin must enable Personalization features and add permissions for users. After this is done, a user can open Personalization in the marketing app, to finalize their account. Then, a Personalization administrator can assign role-based permissions.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d72796e38">Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d72796e38 ">To set Personalization permissions:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d72796e38 ">Marketing Cloud Administrator permissions</td>

          </tr>
          <tr class="">
            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d72796e38 ">To create and assign roles:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d72796e38 ">Personalization Administrator permissions</td>

          </tr>
        </tbody>
      </table>

1. In Engagement, select **Setup** | **Users** | **Users**.
2. Select the checkbox for the user that needs access to Personalization, and click **Manage Roles**.
3. On the Setup Users screen, under Permissions, click **Edit Permissions**.
4. To expand options, click **+** next to Personalization.
5. Assign the level of access.
    1. To grant administrator access with full permissions to all datasets, in the Allow column, select **Administrator**.
    2. To grant user access with varying permissions, in the Allow column, select **Access**.
6. Click **Save**.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)
    
    Note Users can’t access any dataset in their Personalization account until an administrator assigns them a role in Personalization. Before an administrator can assign a user a role, the user must first select Personalization in Marketing Cloud Engagement.
7. Request that the user select **Personalization** from the main Engagement navigation.
    1. Personalization creates the user account without any permissions to any datasets in the account.
    2. The user sees the message “You don’t have any permissions for this dataset. Contact your administrator or switch datasets.”
8. After the user logs in to Personalization, grant role-based permissions to the user account.
9. After the user creates an account in Personalization, a Personalization administrator creates and assigns roles to the user account. For more information, see [Add a User Role](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_role_add.htm&release=264.0.0&type=5 "Use a default role that you can modify, or create roles with permissions that meet your security requirements and business needs. Because roles are dataset-specific, Personalization users can have different roles in different datasets. Although a role is dataset-specific, when you add a role, it’s available to select in all datasets.").

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_example.png)

Example

You can restrict access to certain datasets within an account by user. For example, you can give some users View Only access to your production dataset and also grant them full access to create campaigns on your test dataset.

#### See Also

- [Marketing Cloud Personalization Permissions in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_setup_marketing_cloud_permissions.htm&release=264.0.0&type=5 "You can open Personalization directly from Marketing Cloud Engagement after an administrator sets up access.")