---
schema_version: "1"
id: e4b63f1cc0d3da2211a75814e48c6a835554dd5b7aebbcd9b36585a43c0ad55b
title: About Access Management and User Data
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_setup_user_access_about.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_setup_user_access_about.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b591d7df582f1e67adadbad853f8a58c53927f061b07e4f636e7424cbfa07658
description: Learn about managing access and user data.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# About Access Management and User Data

Learn about managing access and user data.

## Personalization Permissions

A Marketing Cloud Engagement admin must enable Personalization features and add permissions for users. After this is done, a user can open Personalization in the marketing app, to finalize their account. Then, the admin can assign each user at least one role in Personalization so that they can access one or more Personalization datasets.

## User Data Changes

Consumers have the right to limit, modify, and request removal of the data companies collect about them. You can fulfill consumer data requests in Personalization or with the Personalization REST API, which uses API tokens to authorize all data changes.

## SFTP Users and Files

You can send and receive data automatically using a secure FTP site. An administrator can create and manage SFTP credentials and view SFTP files in Personalization.

## Two-Factor Authentication

If your company isn’t using SAML, you can enable two-factor authentication (2FA) to add another layer of security to Personalization.