---
schema_version: "1"
id: d0b725866a3d83dd60ea5207d092a4e4efad29bbdbfc18013b3488e7995b221a
title: Marketing Cloud Personalization Permissions in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_setup_marketing_cloud_permissions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_setup_marketing_cloud_permissions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d958bcfd477d35807708943ccbd4e02db04c24662f91af47ba667596c8b86d1e
description: You can open Personalization directly from Marketing Cloud Engagement after an administrator sets up access.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Marketing Cloud Personalization Permissions in Marketing Cloud Engagement

You can open Personalization directly from Marketing Cloud Engagement after an administrator sets up access.

Before users can access Personalization, administrators must coordinate with users to set up permissions and access.

 
| Item | Description |
| --- | --- |
| **Marketing Cloud administrator** | Set permissions to Personalization for at least one administrator and any number of users. |
| **Personalization user** | Log in to Engagement and navigate to Personalization to create your Personalization user account. You can’t access any datasets in your account until a Personalization administrator gives you a role with permissions. |
| **Personalization administrator** | Create roles in Personalization and assign at least one role to each user account. |