---
schema_version: "1"
id: 15ff3d758cfa1ce9c04c94c3183ae27a40d9adbc6b3b4774ef1bb2f7b4452311
title: Set Up Marketing Cloud Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8500ef07faee13da2dc94eb411a1c505b2d27fe0e95c4bd2d0b6775f4ede4c48
description: Set up your Marketing Cloud Personalization org by configuring account and access settings.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Set Up Marketing Cloud Personalization

Set up your Marketing Cloud Personalization org by configuring account and access settings.

- **[Personalization Account Settings](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_personalization_account_settings.htm&release=264.0.0&type=5)**  
    During your Marketing Cloud Personalization implementation, your development and marketing teams work with your Salesforce account manager to configure the Personalization account settings for your organization. Within those settings, you define and configure your data model and integration setup. You can then access and adjust key configurations.
- **[Access Management](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user.htm&release=264.0.0&type=5)**  
    Administrators control user and Salesforce employee access to Personalization. Access to Personalization starts within Marketing Cloud Engagement, but administrators manage user roles and permissions in Personalization. Administrators also manage user data changes, SFTP users and files, and two-factor authentication.