---
schema_version: "1"
id: 71d8d9e3332ce238e8c0b6c05940f1c5616a1ad3a217968fa0def6cfc0fd012c
title: Server-Side Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_server_side_campaign.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_server_side_campaign.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a9782cf8f9268df3aa195a6f16ab335f2afdc22feecf6f157b2b2d1bb802099e
description: Server-side campaigns integrate testing and personalization at the server-to-server level. While Marketing Cloud Personalization handles the campaign logic, you need a developer to write the code to call the appropriate APIs and provide information about the website visitor.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Server-Side Campaigns

Server-side campaigns integrate testing and personalization at the server-to-server level. While Marketing Cloud Personalization handles the campaign logic, you need a developer to write the code to call the appropriate APIs and provide information about the website visitor.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Premium Edition.</td></tr></tbody></table>

- **[About Server-Side Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_server_side_campaign_about.htm&release=264.0.0&type=5)**  
    Learn about how server-side campaigns work and about implementation roles and responsibilities.
- **[Create a Server-Side Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_server_side_campaign_create.htm&release=264.0.0&type=5)**  
    You can create server-side campaigns to personalize experiences across multiple channels with a single campaign.
- **[Publish a Server-Side Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_server_side_campaign_publish.htm&release=264.0.0&type=5)**  
    After you test your campaign thoroughly, publish it so that it’s visible to qualified users.