---
schema_version: "1"
id: 17f05f2be1aeb4263ec5fcbf03e15bf6b4a492110a2917bbd2f13609cba6ced0
title: View Segment Statistics for Marketing Cloud Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_segment_view_segment_statistics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_view_segment_statistics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 80c516430b40580751b44c36d0fbd695d0a241d88f49686678a537cd68a103a8
description: Review segment performance across all your segments on the User Segments screen.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# View Segment Statistics for Marketing Cloud Personalization

Review segment performance across all your segments on the User Segments screen.

The User Segments screen contains various statistics columns that provide key insights into your segment performance.

To access the User Segments screen, click **User Segments** > **User Segments** in the left-hand navigation menu.

 
| Column | Description |
| --- | --- |
| Visit Count | Total number of visits |
| Avg Visit Duration | Average visit duration |
| Avg Pages Per Visit | Average number of page views per visit |
| Revenue | Total revenue generated |
| Orders | Total number of orders placed |
| Revenue Per Visit | Average revenue generated per visit |
| Average Order Value | Average value of each order |
| Conversion Rate | Percentage of visits that resulted in an order |

By default, the User Segments screen displays Visit Count, Avg Visit Duration, Avg Pages Per Visit, and Revenue. To add or remove statistic columns, click the three dots next to any column name, select Columns, and choose the columns to add or remove.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note Segment statistics are calculated from the segment creation date onwards. Any user data recorded before the segment creation date aren’t included in these statistics.

#### See Also

- [User Deletion Impact on Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_user_deletion_impact.htm&release=264.0.0&type=5 "In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.")