---
schema_version: "1"
id: e927c79f007f7c1f22471ceedad83ee747a0c2d713a6bb58670e0e64192fc75f
title: Use Segments with Marketing Cloud Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_segment_use.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_use.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 29af01261dfbe0314a4bdd27f3a50a07ed41380894f5f17b917c243ede0d4426
description: Use segments to add another layer of personalization to your campaigns, and gain deeper insight into your customers.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Use Segments with Marketing Cloud Personalization

Use segments to add another layer of personalization to your campaigns, and gain deeper insight into your customers.

- **[About Using Segments with Marketing Cloud Personalization](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_use_about.htm&release=264.0.0&type=5)**  
    Learn about using segments.
- **[Export a Segment to the Marketing Cloud Personalization SFTP](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_export_sftp.htm&release=264.0.0&type=5)**  
    Set up a nightly feed or a one-time export to synchronize segments with the Personalization SFTP. You can then use these segments in other systems to target cross-channel communications. For example, you can synchronize a segment to Marketing Cloud Engagement to target a specific group with an email communication.
- **[Export Segments to Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_export_marketing_cloud.htm&release=264.0.0&type=5)**  
    Configure a process in Automation Studio to automatically load CSV export files from the Personalization system to data extensions in Marketing Cloud Engagement. Complete these tasks in sequence.
- **[Export a Segment as a CSV File](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_export_csv.htm&release=264.0.0&type=5)**  
    Export segment data as a CSV file.
- **[Export a Segment to Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_export_journey_builder.htm&release=264.0.0&type=5)**  
    The Personalization system constantly gathers data about your users, your catalog, and other systems through channel events, API events, and data feeds to update segments in real time. Use segments to add users to journeys in Journey Builder within moments of the data changing as they join segments. Complete the following steps to export a segment to Journey Builder.
- **[Disable a Scheduled Segment Export](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_scheduled_export_disable.htm&release=264.0.0&type=5)**  
    Stop a scheduled segment export. The Segment File Exporter saves your configuration so it's easy to enable the sync again.