---
schema_version: "1"
id: ae2919ad93684f15b0ac05ee83110f877fbdc5007dc928b92dac3dd38af2bee2
title: Segment Properties
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_segment_properties.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_properties.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0537c6dd53deb0b4e8bf163ff7653a27b4265ff598d69cdcd4e0cbe062588cc2
description: A segment is a real-time grouping of users, or accounts, based on criteria you define using a set of segment categories and rules. With segments, you can add another layer of personalization to your campaigns, and gain deeper insight into your customers.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Segment Properties

A segment is a real-time grouping of users, or accounts, based on criteria you define using a set of segment categories and rules. With segments, you can add another layer of personalization to your campaigns, and gain deeper insight into your customers.

To view the details for a segment, you select **User Segments** | **User Segments** from the main navigation, and select the desired segment. Hovering over a column displays three stacked dots that you can click to select options for sorting and displaying additional columns. The pane at the bottom of the page provides an overview of the segment, lists the campaigns that are using it, and gives its history. Clicking **Details** provides additional information.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note If your dataset is configured to support accounts, you also have the option to select **Account Segments** | **Account Segments** and view the details for those segments.

These tabs provide detailed information about a segment.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.083333333333332%">
          <col style="width:72.91666666666666%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d92280e62">Tab Name </th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d92280e65">Description </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Tab Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d92280e62 ">
              <p style="margin-bottom:0;">Users</p>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d92280e65 ">
              <p style="margin-bottom:0;">Lists the users who are currently members of the segment. A green circle
                indicates a user that’s currently active on your site. You can select a
                user to view some basic information on the
                <strong class="uicontrol">Overview</strong> tab. The <strong class="uicontrol">In
                  Segments</strong> tab lists all segments that the user belongs to.
                Clicking <strong class="uicontrol">Details</strong> displays the user's unified
                customer profile.
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Tab Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d92280e62 ">
              <p style="margin-bottom:0;">Membership</p>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d92280e65 ">
              <p style="margin-bottom:0;">Shows the segment’s membership trends compared to the global average. You
                can select additional segments to see when the Personalization system
                adds or removes users from a segment, which is helpful in analyzing how a
                campaign affects a particular segment.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Tab Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d92280e62 ">
              <p style="margin-bottom:0;">Segment Compare</p>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d92280e65 ">
              <p>Displays the Active Users History graph. You can select
                additional segments to compare users, engagement, activity, KPIs, and
                other actions across segments. You can compare by averages or
                totals.</p>
              <p style="margin-bottom:0;">The revenue report in the Segment Compare tab considers the
                segment creation date, the selected timeframe, and the segment membership
                and active users within the segment during the specified timeframe. If no
                users are present in the segment within the selected timeframe, the
                report calculates revenue based on active users across the entire
                segment.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Tab Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d92280e62 ">
              <p style="margin-bottom:0;">Category Affinities</p>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d92280e65 ">
              <p>Shows views, view time, purchases, and revenue by category for the
                segment’s users. The sunburst chart represents hierarchical data in
                rings. The innermost ring is the top-level category, the second ring is
                all second-level categories, and so on, depending on the complexity of
                your site. You can hover over the rings to view affinities for that
                category.</p>
              <p style="margin-bottom:0;">This tab is available only for retail and ecommerce sites.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Tab Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d92280e62 ">
              <p style="margin-bottom:0;">Setup</p>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d92280e65 ">
              <p style="margin-bottom:0;">Where you can edit the segment, and set up an email report.</p>
            </td>

          </tr>
        </tbody>
      </table>