---
schema_version: "1"
id: 2855d0d23d47bf813e2766fedc077f24379356d2ab5668e4f6a6a71087a34a14
title: Create a Segment Based on User Profile Attributes
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_segment_create_user_profile.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_create_user_profile.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dd4b8592a0dc95781cd3f57645a66c1eebef7650caa5e5a9ab40a78229a4b0c9
description: Use user profile attributes to create segments for your campaigns and target users based on those attributes.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Create a Segment Based on User Profile Attributes

Use user profile attributes to create segments for your campaigns and target users based on those attributes.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d21302e38 ">To create a segment:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d21302e38 ">A role with Segments Create/Edit permissions</td>

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1. In the **Audiences** section of the main navigation, select **User Segments** | **User Segments**.
2. Click **New Segment**.
3. Enter a **Segment Name** that describes its purpose.
4. Select **Gears** from the **Select Category** dropdown.
5. Select **User Attributes** | **Attribute** from the **Select Rule** dropdown.
6. Select the attribute from the **Select an attribute** dropdown.
7. Configure the applicable parameters for the attribute’s type (string, multistring, integer, decimal, boolean, date).
    
     
    | Parameter | Description |
    | --- | --- |
    | String | Equals, does not equal, contains, does not contain, any value, no value. |
    | Multistring | Includes any/all, does not include any/all, any value, no value. |
    | Integer/Decimal | Equal to, at least, at most, between, any value, no value. |
    | Boolean | True, false, any value, no value. |
    | Date | For all time, today, in the last, in the next, between, on or after, on or before, between date. |
8. Click **Save**.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_example.png)

Example

Some ways you can use user profile attributes in segments include:

- Targeting users that have a favorite color.
- Targeting users that are over a specific age.
- Targeting users that download your mobile app.
- Targeting users that have a subscription expiring in the next 30 days.