---
schema_version: "1"
id: d171a75039805c369f50ec52fbd96efdaff279bddbf2fdf3870256c1ab274669
title: Create Manual Segments for Marketing Cloud Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_segment_create_manual.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_create_manual.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c32be2bfbb1a273786cbed500146b492b6bd1ab992b53aea4761f140b70912d5
description: Manual segments consist of a fixed, specified list of users, as opposed to rule-based segments, whose users are determined in real time based on a defined set of criteria. Create manual segments to group known users, or accounts, based on data that the Personalization system doesn’t collect or data that’s available through third-party integrations.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Create Manual Segments for Marketing Cloud Personalization

Manual segments consist of a fixed, specified list of users, as opposed to rule-based segments, whose users are determined in real time based on a defined set of criteria. Create manual segments to group known users, or accounts, based on data that the Personalization system doesn’t collect or data that’s available through third-party integrations.

### Required Editions

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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d51634e38">Permissions Needed</th>
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            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d51634e38 ">To create a segment:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d51634e38 ">A role with Segments Create/Edit permissions</td>

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Typically, you create a manual segment when you want to target a group of users using a variable that the Personalization system doesn’t track. For example, suppose you’re hosting a live event and want to customize your website for event attendees. You create a manual segment connecting the Personalization system to your tracking system by a common data point, such as attendee email address.

Other examples where a manual segment can be helpful include:

- Targeting attendees of a recent trade show or webinar.
- Targeting users on a particular mailing list.
- Targeting a group to use as an input for an engagement score.
- Setting a manual segment as a filter for campaign measurement.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)
    
    Note You can’t use manual segments as goals in the Personalization system.

1. In the **Audiences** section of the main navigation, select **User Segments** | **User Segments**.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)
    
    Note If your organization markets to businesses, as well as consumers, you can create a manual segment that consists of a fixed, specified list of accounts by selecting **Account Segments** | **Account Segments**.
2. Select **New Segment** | **Manual Segment**.
3. Enter a **Segment Name** that describes its purpose.
4. Click **Save**. The **Users** tab opens so that you can add users to the segment. There are three options for adding users to the segment:
    1. To add users one at a time, enter a user’s name or ID in the **Add User** field on the **Users** tab and select a user from the list that appears.
    2. To add a group of users from a CSV file, click **Upload CSV** on the **Users** tab and select the file.
        
        ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)
        
        Note The CSV file must contain a column with the header value “ID” or “name” with values that match Personalization system user or account IDs. The file can include additional columns, and the Personalization system ignores them.
    3. Set up a Manual Segment ETL feed. For more information, see [Manual Segment ETL Data Feed](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_etl_manual_segment_data_feed.htm&release=264.0.0&type=5 "Use the Manual Segment ETL data feeds to maintain manual segments.").

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_example.png)

Example <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
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                    <strong>ID</strong>
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                <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d51634e216">
                  <p style="margin-bottom:0;">
                    <strong>Name</strong>
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                <td data-label="ID" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51634e207 ">
                  <p style="margin-bottom:0;">betty@example.com</p>
                </td>

                <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51634e216 ">
                  <p style="margin-bottom:0;">Betty Smith</p>
                </td>

              </tr>
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                <td data-label="ID" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51634e207 ">
                  <p style="margin-bottom:0;">john@example.com</p>
                </td>

                <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51634e216 ">
                  <p style="margin-bottom:0;">John Doe</p>
                </td>

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                <td data-label="ID" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51634e207 ">
                  <p style="margin-bottom:0;">tom@example.com</p>
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                <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51634e216 ">
                  <p style="margin-bottom:0;">Tom Smith</p>
                </td>

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