---
schema_version: "1"
id: 9497ab04faf95f02b59741b6b328f22aa3d89b84bde3c1ecca754a04ed561948
title: Create a Segment Based on B2B Detect Data
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_segment_create_b2b_detect.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_create_b2b_detect.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 42db06d0a75fc730ee3d4ce545641d13a06d09770624254f4b6e964ecd264b65
description: Create segments for your campaigns that target users according to IP data sources and NAICS industry codes. This feature is available only with B2B Detect. Using B2B Detect, you can create personalized calls-to-action, case studies, and banner images based on a user’s industry or company name. You use three location rules to create the segment for B2B Detect data.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Create a Segment Based on B2B Detect Data

Create segments for your campaigns that target users according to IP data sources and NAICS industry codes. This feature is available only with B2B Detect. Using B2B Detect, you can create personalized calls-to-action, case studies, and banner images based on a user’s industry or company name. You use three location rules to create the segment for B2B Detect data.

### Required Editions

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            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d81286e38 ">To create a segment:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d81286e38 ">A role with Segments Create/Edit permissions</td>

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![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_important.png)

Important Account Profiles was retired in August 2024. For more information, see [Personalization Account Profiles Retirement](https://help.salesforce.com/s/articleView?id=001744617&type=1&language=en_US).

1. In the **Audiences** section of the main navigation, select **User Segments** | **User Segments**.
2. Click **New Segment**.
3. Enter a **Segment Name** that describes its purpose.
4. Select **Location** from the **Select Category** dropdown.
    1. Select **Company** from the **Select Location Rule** dropdown.
    2. Select **Contains one of** from the **User’s Company** dropdown.
    3. Begin typing the company name and then select it from the dropdown list that appears.
    4. Add more companies as necessary.
5. To create the second rule, click **New Rule** and ensure the **And** logical operator is selected.
    1. Select **Location** from the **Select Category** dropdown.
    2. Select **Near** from the **Select Location Rule** dropdown.
    3. Select **ZIP code** from the **User’s** dropdown.
    4. Enter a number into the **is within** | **miles of** field.
    5. Begin typing the ZIP code and then select it from the dropdown list that appears.
6. To create the third rule, click **New Rule** and ensure the **And** logical operator is selected.
    1. Select **Location** from the **Select Category** dropdown.
    2. Select **Industry** from the **Select Location Rule** dropdown.
    3. Select **Is one of** from the **User’s Industry** dropdown.
    4. Begin typing the industry name and then select it from the dropdown list that appears.
    5. Add more industries as necessary.
7. Click **Save**. The Personalization system displays the **Users** tab with a list of users that meet the segment’s criteria.
8. Click the **Membership**, **Segment Compare**, and **Category Affinities** tabs for data analysis and further targeting.

#### See Also

- [B2B Detect](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_b2b_detect.htm&release=264.0.0&type=5 "B2B Detect lets you access firmographic data about your users, such as their industry, beginning with their first interaction. The addition of firmographic data allows Marketing Cloud Personalization to provide more targeted personalization to your accounts and their users.")
- [Personalization Account Profiles Retirement](https://help.salesforce.com/s/articleView?id=001744617&type=1&language=en_US)