---
schema_version: "1"
id: 9f574f3734b899eec6372b768e0b88ae938fe4ce46500a0c199bc42b5dc37d24
title: Create a Segment Based on Account Profile Attributes
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_segment_create_account_profile.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_create_account_profile.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bf57b47504816bec41f4e81b47b488ec5e1b47e15db90c6503af648d8ef92096
description: Use account profile attributes to create segments for your campaigns that target accounts based on those attributes. This feature is available only if your account is set up to market to businesses.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Create a Segment Based on Account Profile Attributes

Use account profile attributes to create segments for your campaigns that target accounts based on those attributes. This feature is available only if your account is set up to market to businesses.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d19313e38">Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d19313e38 ">To create a segment:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d19313e38 ">A role with Segments Create/Edit permissions</td>

          </tr>
        </tbody>
      </table>

1. In the **Audiences** section of the main navigation, select **Account Segments** | **Account Segments**.
2. Click **New Segment**.
3. Enter a **Segment Name** that describes its purpose.
4. Select **Metrics** from the **Select Category** dropdown.
5. Select either **Text Attribute** or **KPI** from the **Select Metrics Rule** dropdown.
6. Select the attribute from the **Select an attribute** dropdown.
7. Configure the applicable parameters for the attribute.
8. Click **Save**.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_example.png)

Example

Some ways you can use account profile attributes in segments include:

- Targeting accounts that have had an increase in support tickets in the past 30 days.
- Targeting accounts that have a particular type of service plan.