---
schema_version: "1"
id: 27aaa6038039d0932e26e9f8109f3c23850842acae1ac7853def9cf142465fd5
title: A/B Test Intervals
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_segment_a_b_test_interval.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_a_b_test_interval.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 155d427e9d55f0bc76b80df048388049a48a58387494d572cd5d2aa93be44caf
description: Learn how A/B test segments can split campaign traffic into intervals, such as halves, thirds, and quarters.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# A/B Test Intervals

Learn how A/B test segments can split campaign traffic into intervals, such as halves, thirds, and quarters.

The upper limit for a segment rule isn’t inclusive. If you create a segment to include users between 0% and 5%, the segment includes users with values of 0%, 1%, 2%, 3%, and 4%. The next segment of users, 5% to 10%, includes users with values of 5%, 6%, 7%, 8%, and 9%. Each segment has 5% of the users.

These tables list common A/B test intervals.

## 50-50 Split

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:42.857142857142854%">
          <col style="width:57.14285714285714%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d51325e50">
              <p style="margin-bottom:0;">
                <strong>Group</strong>
              </p>
            </th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d51325e59">
              <p style="margin-bottom:0;">
                <strong>Configuration</strong>
              </p>
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51325e50 ">
              <p style="margin-bottom:0;">First 50</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e59 ">
              <p style="margin-bottom:0;">0–50</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51325e50 ">
              <p style="margin-bottom:0;">Second 50</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e59 ">
              <p style="margin-bottom:0;">50–100</p>
            </td>

          </tr>
        </tbody>
      </table>

## Thirds

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:47.44186046511628%">
          <col style="width:52.55813953488372%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d51325e123">
              <p style="margin-bottom:0;">
                <strong>Group</strong>
              </p>
            </th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d51325e132">
              <p style="margin-bottom:0;">
                <strong>Configuration</strong>
              </p>
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51325e123 ">
              <p style="margin-bottom:0;">First third</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e132 ">
              <p style="margin-bottom:0;">0–34</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51325e123 ">
              <p style="margin-bottom:0;">Second third</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e132 ">
              <p style="margin-bottom:0;">34–67</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d51325e123 ">
              <p style="margin-bottom:0;">Third third</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e132 ">
              <p style="margin-bottom:0;">67–100</p>
            </td>

          </tr>
        </tbody>
      </table>

## Fourths

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:48.50677597456918%">
          <col style="width:51.49322402543082%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d51325e211">
              <p style="margin-bottom:0;">
                <strong>Group</strong>
              </p>
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d51325e220">
              <p style="margin-bottom:0;">
                <strong>Configuration</strong>
              </p>
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="vertical-align:top;" headers="d51325e211 ">
              <p style="margin-bottom:0;">First fourth</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e220 ">
              <p style="margin-bottom:0;">0–25</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="vertical-align:top;" headers="d51325e211 ">
              <p style="margin-bottom:0;">Second fourth</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e220 ">
              <p style="margin-bottom:0;">25–50</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="vertical-align:top;" headers="d51325e211 ">
              <p style="margin-bottom:0;">Third fourth</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e220 ">
              <p style="margin-bottom:0;">50–75</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="vertical-align:top;" headers="d51325e211 ">
              <p style="margin-bottom:0;">Fourth fourth</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e220 ">
              <p style="margin-bottom:0;">75–100</p>
            </td>

          </tr>
        </tbody>
      </table>

## Fifths

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:48.624963485373286%">
          <col style="width:51.375036514626714%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d51325e314">
              <p style="margin-bottom:0;">
                <strong>Group</strong>
              </p>
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d51325e323">
              <p style="margin-bottom:0;">
                <strong>Configuration</strong>
              </p>
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="vertical-align:top;" headers="d51325e314 ">
              <p style="margin-bottom:0;">First fifth</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e323 ">
              <p style="margin-bottom:0;">0–20</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="vertical-align:top;" headers="d51325e314 ">
              <p style="margin-bottom:0;">Second fifth</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e323 ">
              <p style="margin-bottom:0;">20–40</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="vertical-align:top;" headers="d51325e314 ">
              <p style="margin-bottom:0;">Third fifth</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e323 ">
              <p style="margin-bottom:0;">40–60</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="vertical-align:top;" headers="d51325e314 ">
              <p style="margin-bottom:0;">Fourth fifth</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e323 ">
              <p style="margin-bottom:0;">60–80</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Group" class="slds-cell-wrap" style="vertical-align:top;" headers="d51325e314 ">
              <p style="margin-bottom:0;">Fifth fifth</p>
            </td>

            <td data-label="Configuration" class="slds-cell-wrap" style="text-align:right;vertical-align:top;" headers="d51325e323 ">
              <p style="margin-bottom:0;">80–100</p>
            </td>

          </tr>
        </tbody>
      </table>