---
schema_version: "1"
id: 2615c9a67fdeb0cf401a6bf54e1e911d47db19784d5ea2810d6fdca349d636c8
title: Create A/B Test Segments for Marketing Cloud Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_segment_a_b_test.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_a_b_test.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6357145b52eb619c2b6d10c0f456088d5ec14851121d1b43b40cedde5706e8bb
description: Use A/B test segments for tasks like wanting to ensure a user falls into a specific segment across multiple campaigns, or to split campaign traffic into intervals, such as halves, thirds, or quarters.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Create A/B Test Segments for Marketing Cloud Personalization

Use A/B test segments for tasks like wanting to ensure a user falls into a specific segment across multiple campaigns, or to split campaign traffic into intervals, such as halves, thirds, or quarters.

- **[About A/B Test Segments](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_a_b_test_about.htm&release=264.0.0&type=5)**  
    Using A/B test segments in your campaigns gives you additional flexibility and control over how the Personalization system distributes traffic, and which users see which experiences. Scenarios that work well with A/B test segments typically involve more than one campaign.
- **[A/B Test Intervals](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_a_b_test_interval.htm&release=264.0.0&type=5)**  
    Learn how A/B test segments can split campaign traffic into intervals, such as halves, thirds, and quarters.
- **[Create an A/B Test Segment](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_a_b_test_create.htm&release=264.0.0&type=5)**  
    Create an A/B test segment to ensure a user falls into a specific segment across multiple campaigns. For example, you can also use an A/B test segment to split campaign traffic into intervals, such as halves, thirds, or quarters.