---
schema_version: "1"
id: 0cea65580e7f9d8956af0f1f7828bfb92b88783a57e13d1f62d1ec4e44ca9c9e
title: Integrate Marketing Cloud Personalization with Tableau
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_salesforce_tableau.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_tableau.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1681d84dc8464e29f097f2a1dfaa8f16d003c49988a4b191c8e18c0f6cb325a4
description: In Tableau, connect to Marketing Cloud Personalization’s Data Warehouse and explore personalization data.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Integrate Marketing Cloud Personalization with Tableau

In Tableau, connect to Marketing Cloud Personalization’s Data Warehouse and explore personalization data.

## About the Personalization Data Warehouse

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note The Data Warehouse is available only for customers who have already purchased the Marketing Cloud Personalization - Data Warehouse add-on product.

The Personalization Data Warehouse contains personalization data that is optimized for analysis and available in a preformatted schema. Marketing Cloud Personalization provides daily updates to the Data Warehouse from its operational data store.

## Integration Prerequisites

To gain access to the Personalization Data Warehouse, you need a user account and connection information. You must also be added to the IP Allowlist. For instructions, see [Set Up Access to the Personalization Data Warehouse](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_data_warehouse_setup.htm&release=264.0.0&type=5 "Set up access to the Marketing Cloud Personalization Data Warehouse by completing the following steps.").

## Connect and Explore Data

Tableau connects to the Personalization Data Warehouse using its Amazon Redshift database connector (see [_Tableau Help_: Amazon Redshift](https://help.tableau.com/current/pro/desktop/en-us/examples_amazonredshift.htm)).

![Graphic that shows connecting to the Data Warehouse with the Amazon Redshift Connector.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_salesforce_tableau.png)

After you’re connected, use SQL commands to explore the data in the Data Warehouse. For schema details, see [Developer Documentation: Marketing Cloud Personalization Data Analytics](https://developer.salesforce.com/docs/marketing/personalization/guide/data-analytics.html).

#### See Also

- [Personalization Data Warehouse](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_data_warehouse.htm&release=264.0.0&type=5 "Marketing Cloud Personalization tracks and measures engagement—at the individual and account levels—across your company’s channels. The Data Warehouse is a repository of personalization data that is optimized for analysis. Business analysts can use their preferred business intelligence (BI) tool to access the Data Warehouse and run queries to transform, report on, analyze, and visualize your Marketing Cloud Personalization data.")
- [_Developer Documentation_: Data Analytics](https://developer.salesforce.com/docs/marketing/personalization/guide/data-analytics.html)