---
schema_version: "1"
id: 266ea66e67bbd2b8ed044e5b323dd96b085765af3fadd49e6abc1b4c7692c0c8
title: Integrate Marketing Cloud Personalization with Sales and Service Cloud
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_salesforce_sales_service_cloud_connector.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_sales_service_cloud_connector.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2e1f449ef224a2d7ed400b6296e27358eb7e11252ff9502bbb413f184a27fc95
description: The Personalization for Sales and Service Cloud managed package connects the experience of a call center to the machine learning recipes in Marketing Cloud Personalization. You can have more meaningful conversations with customers and prospects because you have an understanding of what each person is truly interested in.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Integrate Marketing Cloud Personalization with Sales and Service Cloud

The Personalization for Sales and Service Cloud managed package connects the experience of a call center to the machine learning recipes in Marketing Cloud Personalization. You can have more meaningful conversations with customers and prospects because you have an understanding of what each person is truly interested in.

- **[How Personalization and Sales and Service Cloud Integration Works](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_sales_service_cloud_connector_about.htm&release=264.0.0&type=5)**  
    Learn about how the integration works and how data is shared between Marketing Cloud Personalization and Sales and Service Cloud.
- **[Configure Sales and Service Cloud Integration](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_sales_service_cloud_connector_config.htm&release=264.0.0&type=5)**  
    Complete the Sales and Service Cloud integration prerequisites and setup, and then add and configure components.

#### See Also

- [Sales to Service Cloud Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_sales_service.htm&release=264.0.0&type=5 "Drive impact for online-to-offline marketing strategies. Check out these example personalization use cases that other customers have used in Sales Cloud to Service Cloud campaigns.")
- [Sales Cloud](https://help.salesforce.com/s/products/sales)
- [Service Cloud](https://help.salesforce.com/s/articleView?id=service.service_cloud.htm&language=en_US)