---
schema_version: "1"
id: a0ef36ec35448d2832ecc2ae587335d3aefd70853b9d33296f47925f073fe3cc
title: Get Started with Marketing Cloud Next for Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_salesforce_pers_learning_map.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_pers_learning_map.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0136a6c0469985ab7b10d858ef47878b8c3d63fe7b102a255aeb20d5121cad8b
description: Use your Marketing Cloud Personalization data in Data 360 to create and deploy personalized content using Salesforce Personalization.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Get Started with Marketing Cloud Next for Personalization

Use your Marketing Cloud Personalization data in Data 360 to create and deploy personalized content using Salesforce Personalization.

Using custom tools, you can more quickly and efficiently download or export the Marketing Cloud Personalization data model and catalog to portable files. You can then use existing processes to import this data into Data 360 and use it with Salesforce Personalization.

We’ve compiled information to help you with this process, and provided links to several resources to help you better understand how to use Salesforce Personalization. Check back often as we'll add more resources soon.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <tbody>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_start.png" alt="A circle with a forward arrow in the center, representing a starting point"></span>
            </p>
            <p><strong>Adding Marketing Cloud Personalization Data to Data 360</strong></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mcn_for_pers_benefits.htm&amp;release=264.0.0&amp;type=5" title="Marketing Cloud Next for Personalization enables you to extend your Marketing Cloud Personalization data to Data 360 without affecting your existing Marketing Cloud Personalization setup and infrastructure.">Benefits
                of Marketing Cloud Next for Personalization</a></p>
            <p style="margin-bottom:0;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mcn_for_pers_requirements.htm&amp;release=264.0.0&amp;type=5" title="Marketing Cloud Next for Personalization is intended only for customers currently using Marketing Cloud Personalization, and requires the use of a specific edition and certain Salesforce products.">Marketing Cloud Next for Personalization
                Requirements</a></p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_build_2.png" alt="A circle with a wrench in the center, representing configuring your account"></span>
            </p>
            <p><strong>Set Up Salesforce Personalization and Data 360</strong></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.persnl_setup.htm&amp;language=en_US" target="_blank"><em>Help</em>: Salesforce
                Personalization and Data 360 Set Up</a></p>
            <p style="margin-bottom:0;"><a href="https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/mktg_sp_implementation_guide.pdf" target="_blank"><em>Implementation Guide</em>:
                Salesforce Personalization</a> (PDF)</p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_share_2.png" alt="A circle with a file folder in the center, and an arrow leaving it, representing transferring data."></span>
            </p>
            <p><strong>Transfer Marketing Cloud Data to Data 360</strong></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mcn_for_pers_metadata_transfer.htm&amp;release=264.0.0&amp;type=5" title="Transfer Marketing Cloud Personalization data model to Data 360 with the assistance of the data model download tool. This purpose-built tool generates a .zip file of your Marketing Cloud Personalization catalog model as Data 360 metadata. You can then use this file to transfer metadata to Data 360 using data kit deployment."><em>Help</em>: Transferring Marketing
                Cloud Personalization Metadata</a></p>
            <p style="margin-bottom:0;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mcn_for_pers_catalog_data_transfer.htm&amp;release=264.0.0&amp;type=5" title="To assist with transferring catalog item data to Data 360, we have added a tool to extract your catalog data from Marketing Cloud Personalization."><em>Help</em>:
                Transferring Marketing Cloud Personalization Catalog
                Data</a></p>
          </td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_learn_2.png" alt="A circle with an open book, representing learning."></span>
            </p>
            <p><strong>Get to Know Salesforce Personalization</strong></p>
            <p><a href="https://trailhead.salesforce.com/content/learn/modules/einstein-personalization-quick-look" target="_blank"><em>Trailhead</em>: Salesforce
                Personalization: Quick Look</a></p>
            <p><a href="https://salesforce.vidyard.com/watch/s671zcCZ1Nst4DXdSR1Hda" target="_blank"><em>Video</em>: Salesforce
                Personalization</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.persnl_setup_data_cloud_and_einstein_personalization_learn_about.htm&amp;language=en_US" target="_blank"><em>Help</em>: Salesforce
                Personalization and Data 360</a></p>
            <p><a href="https://trailhead.salesforce.com/content/learn/modules/salesforce-genie-quick-look" target="_blank"><em>Trailhead</em>: Data Cloud
                Quick Look</a></p>
            <p style="margin-bottom:0;"><a href="https://salesforcedatacloud.hubs.vidyard.com/watch/EfSid8a5GQeDHVPrHqoACQ" target="_blank"><em>Video</em>: Introduction to
                Data Cloud</a></p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_optimize_2.png" alt="A circle with a graph and an upward-trending line, representing increasing value."></span>
            </p>
            <p><strong>Realize Value with Salesforce Personalization Features</strong></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.persnl_setup.htm&amp;language=en_US" target="_blank"><em>Help</em>: Salesforce
                Personalization and Data Cloud Set Up</a></p>
            <p><a href="https://salesforce.vidyard.com/watch/CoP71zj7qL82h5C4JNYcLW" target="_blank"><em>Video</em>: Generate
                Recommendations with the Personalization App</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mc_persnl_recommender_configure.htm&amp;language=en_US" target="_blank"><em>Help</em>: Configure a
                Recommender</a></p>
            <p><a href="https://salesforce.vidyard.com/watch/bNQ4LAfAzQGLbgnq9bQtdX" target="_blank"><em>Video</em>: Personalization
                Points and Decisions</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mc_persnl_personalization_point_configure.htm&amp;language=en_US" target="_blank"><em>Help</em>: Configure a
                Personalization Point</a></p>
            <p style="margin-bottom:0;"><a href="https://developer.salesforce.com/docs/marketing/einstein-personalization/guide/personalize-web-experiences.html" target="_blank"><em>Developer Doc</em>: Personalize
                Web Experiences with the Salesforce Interactions SDK</a></p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_extend_end_1.png" alt="A circle with four arrows pointing in four directions, representing extending your capabilities."></span>
            </p>
            <p><strong>Extend and Optimize Personalization with AI</strong></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.persnl_agentforce_explore_agentforce_in_personalization.htm&amp;language=en_US" target="_blank"><em>Help</em>: Agentforce in
                Salesforce Personalization</a></p>
            <p><a href="https://www.salesforce.com/plus/experience/connections_2025/series/marketers_at_connections_2025/episode/episode-s1e6" target="_blank"><em>Video</em>: Scale Real-Time
                Personalization with Agentforce (Connections 2025)</a></p>
            <p style="margin-bottom:0;"><a href="https://www.salesforce.com/plus/experience/connections_2025/series/marketers_at_connections_2025/episode/episode-s1e7" target="_blank"><em>Video</em>: Drive
                Personalization with AI, Data, and Marketing Cloud (Connections
                2025)</a></p>
          </td>

        </tr>
      </tbody>
    </table>

- **[Benefits of Marketing Cloud Next for Personalization](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mcn_for_pers_benefits.htm&release=264.0.0&type=5)**  
    Marketing Cloud Next for Personalization enables you to extend your Marketing Cloud Personalization data to Data 360 without affecting your existing Marketing Cloud Personalization setup and infrastructure.
- **[Marketing Cloud Next for Personalization Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mcn_for_pers_requirements.htm&release=264.0.0&type=5)**  
    Marketing Cloud Next for Personalization is intended only for customers currently using Marketing Cloud Personalization, and requires the use of a specific edition and certain Salesforce products.
- **[Enable Marketing Cloud Personalization and Salesforce Personalization Coexistence](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mcn_for_pers_enable_coexist.htm&release=264.0.0&type=5)**  
    Marketing Cloud Personalization and Salesforce Personalization both use different Web SDKs. For these apps to operate together, you must enable them to coexist on the same website.
- **[Creating an Amazon S3 Connector to Ingest Marketing Cloud Personalization Data into Data 360](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mcn_for_pers_amazon_s3_creating.htm&release=264.0.0&type=5)**  
    To take advantage of what Salesforce Personalization has to offer, you need to transfer some Marketing Cloud Personalization metadata and catalog data into Data 360. You can do that with an Amazon S3 connector.
- **[Transferring Marketing Cloud Personalization Metadata](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mcn_for_pers_metadata_transfer.htm&release=264.0.0&type=5)**  
    Transfer Marketing Cloud Personalization data model to Data 360 with the assistance of the data model download tool. This purpose-built tool generates a .zip file of your Marketing Cloud Personalization catalog model as Data 360 metadata. You can then use this file to transfer metadata to Data 360 using data kit deployment.
- **[Transferring Marketing Cloud Personalization Catalog Data](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mcn_for_pers_catalog_data_transfer.htm&release=264.0.0&type=5)**  
    To assist with transferring catalog item data to Data 360, we have added a tool to extract your catalog data from Marketing Cloud Personalization.
- **[Marketing Cloud Personalization Sitemap Conversion](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mcn_for_pers_sitemap_conversion.htm&release=264.0.0&type=5)**  
    The Marketing Cloud Personalization sitemap and the Data 360 sitemap are very similar in construction. However, certain Marketing Cloud sitemap components are incompatible with the Data 360 sitemap. These technical differences require modification before using the sitemap in Data 360.