---
schema_version: "1"
id: 90a601cb40289a677234a8ebec11d3154ee246b15b2f483766a024e5ebd114cd
title: Integrate Marketing Cloud Personalization with Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_salesforce_marketing_cloud_intelligence.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_marketing_cloud_intelligence.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ccdb226a29b068beedd576cc12f91e150d5934065e06d11e54216f9015488531
description: In Marketing Cloud Intelligence, explore personalization data in Marketing Cloud Personalization’s Data Warehouse. Marketing Cloud Intelligence supports advanced roll-up analysis and deeper media spend analytics.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Integrate Marketing Cloud Personalization with Intelligence

In Marketing Cloud Intelligence, explore personalization data in Marketing Cloud Personalization’s Data Warehouse. Marketing Cloud Intelligence supports advanced roll-up analysis and deeper media spend analytics.

## About the Personalization Data Warehouse

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note The Data Warehouse is available only for customers who have already purchased the Marketing Cloud Personalization - Data Warehouse add-on product.

The Personalization Data Warehouse contains personalization data that is optimized for analysis and available in a preformatted schema. Marketing Cloud Personalization provides daily updates to the Data Warehouse from its operational data store.

## Integration Prerequisites

To gain access to the Personalization Data Warehouse, you need a user account and connection information. You also must be added to the IP Allowlist. For instructions, see [Set Up Access to the Personalization Data Warehouse](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_data_warehouse_setup.htm&release=264.0.0&type=5 "Set up access to the Marketing Cloud Personalization Data Warehouse by completing the following steps.").

## Connect and Explore Data

Marketing Cloud Intelligence connects to the Personalization Data Warehouse using its Interaction Studio API Connector (see [Interaction Studio API Connector](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_interaction_studio.htm&language=en_US)).

![Graphic that shows connecting to the Data Warehouse with the Interaction Studio API Connector.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_salesforce_marketing_cloud_intelligence.png)

Once connected, use SQL commands to explore data in the Data Warehouse. For schema details, see [Developer Documentation: Marketing Cloud Personalization Data Analytics](https://developer.salesforce.com/docs/marketing/personalization/guide/data-analytics.html).

#### See Also

- [Personalization Data Warehouse](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_data_warehouse.htm&release=264.0.0&type=5 "Marketing Cloud Personalization tracks and measures engagement—at the individual and account levels—across your company’s channels. The Data Warehouse is a repository of personalization data that is optimized for analysis. Business analysts can use their preferred business intelligence (BI) tool to access the Data Warehouse and run queries to transform, report on, analyze, and visualize your Marketing Cloud Personalization data.")
- [_Developer Documentation_: Data Analytics](https://developer.salesforce.com/docs/marketing/personalization/guide/data-analytics.html)
- [Create Data Streams with DirectConnect](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_direct.htm&language=en_US)