---
schema_version: "1"
id: b15534a3ff2798554cd035a57e4e1c9aaccfe58865120a38674db665e4acf8c1
title: Integrate Personalization with Advertising
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_salesforce_marketing_cloud_advertising.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_marketing_cloud_advertising.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 758d217034437a12650a27411cc49c930fa5902321ef267416c3a688ccd3ea79
description: Share data from Marketing Cloud Personalization to Marketing Cloud Advertising. Send Personalization segments into Marketing Cloud Engagement using Automation Studio so you can use the data for retargeting across paid or social channels through Advertising.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Integrate Personalization with Advertising

Share data from Marketing Cloud Personalization to Marketing Cloud Advertising. Send Personalization segments into Marketing Cloud Engagement using Automation Studio so you can use the data for retargeting across paid or social channels through Advertising.

## Integration Overview

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23052e41">Integration Feature </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23052e44">Description </th>
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            <td data-label="Integration Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d23052e41 ">
              <p style="margin-bottom:0;">Direction</p>
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            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d23052e44 ">To Marketing Cloud Engagement</td>

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          <tr class="">
            <td data-label="Integration Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d23052e41 ">Integration Type</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d23052e44 ">File-based</td>

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          <tr class="">
            <td data-label="Integration Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d23052e41 ">Data Synchronization</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d23052e44 "> One-off or nightly</td>

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      </table>

## How Integration Works

Pass Personalization segments into Marketing Cloud Engagment using Automation Studio so that you can use the data for retargeting across paid or social channels through Marketing Cloud Advertising. For more information, see [Export Segments to Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_export_marketing_cloud.htm&release=264.0.0&type=5 "Configure a process in Automation Studio to automatically load CSV export files from the Personalization system to data extensions in Marketing Cloud Engagement. Complete these tasks in sequence.").

#### See Also

- [Marketing Cloud Advertising](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_advertising_studio.htm&language=en_US)