---
schema_version: "1"
id: 6793d752fcd3872bc50987b66631a66f3e586836816e9bf9aeab02f5eb0dd799
title: Integrate Marketing Cloud Personalization with Experience Cloud
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_salesforce_experience_cloud.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_experience_cloud.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d8e29aa4bce976b2de85d3a65ae89682a9b0bd639d0c7dfe2286ffa3b455dbca
description: Personalize, make recommendations, and track user behavior in Salesforce Experience Cloud using standard Marketing Cloud Personalization functionality, such as banner recommendations and global templates.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Integrate Marketing Cloud Personalization with Experience Cloud

Personalize, make recommendations, and track user behavior in Salesforce Experience Cloud using standard Marketing Cloud Personalization functionality, such as banner recommendations and global templates.

A [Salesforce Solution Kit](https://help.salesforce.com/s/articleView?id=xcloud.use_interaction_studio_to_personalize_websites.htm&language=en_US) enables you to personalize, make recommendations, and track user behavior in Experience Cloud using standard Marketing Cloud Personalization functionality like banner recommendations and global templates. Track user behavior in Experience Cloud to enhance the user profile in Experience Cloud and other marketing channels. By personalizing content in the Experience Cloud platform, you drive a better customer experience. And with the insights you collect, you can understand your customers and inform their experiences across all your marketing channels.

#### See Also

- [Personalize Experience Cloud Websites Using Marketing Cloud Personalization](https://help.salesforce.com/s/articleView?id=xcloud.use_interaction_studio_to_personalize_websites.htm&language=en_US)
- [_Video_: Integrate Marketing Cloud Personalization with Experience Cloud](https://www.youtube.com/watch?v=Zq7ITQPb8hc&list=PLFNbZmUNjID4CXU7jsSddDKk_azh7WGU8&index=21)
- [_AppExchange_: Personalize Anything for Experience Cloud (LWR)](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000HKXqnUAH&tab=e)