---
schema_version: "1"
id: f0219c9d19924e9426da0bafb075384ad12b14dee282e70beb8b60dab64eb8e3
title: Import Data from Data 360 Into Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_salesforce_cdp_import.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_cdp_import.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 482f336101420a4b160ff17e23f50597f666607157130c905872a2835e3804e9
description: Ingest Salesforce Data 360 profile and segment data into Marketing Cloud Personalization.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Import Data from Data 360 Into Personalization

Ingest Salesforce Data 360 profile and segment data into Marketing Cloud Personalization.

## How Integration Works

- In Data 360, Data 360 activation jobs collect segment membership, selected attributes, and calculated insights. Data 360 transforms the data into .csv files and a JSON file, and then sends it to Personalization through a shared file store.
- In Personalization, the Data 360 Activation ETL data feed imports the data as user attributes and manual segments.
- Data synchronization occurs at 12- or 24-hour intervals. The cadence is tied to the Data 360 segment publish schedule. For more information, see [Publish a Segment in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_publish_segment.htm&language=en_US).

## Target Personalization Web and Mobile Campaigns to Data 360 Segments

To integrate Data 360 segments with your Personalization campaigns, complete the following tasks in Data 360:

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:75%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d78796e98">Task in <span>Data 360</span></th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d78796e103">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Task in Data 360" class="slds-cell-wrap" style="vertical-align:top;" headers="d78796e98 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_set_up_interaction_studio_connector.htm&amp;language=en_US" target="_blank">Set Up a Connection to Marketing Cloud
                Personalization</a>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d78796e103 ">Connect to your Personalization account for
              use in <span>Data 360</span>. </td>

          </tr>
          <tr class="">
            <td data-label="Task in Data 360" class="slds-cell-wrap" style="vertical-align:top;" headers="d78796e98 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_segments.htm&amp;language=en_US" target="_blank">Create and activate a
                segment</a>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d78796e103 ">Create a segment of users for activation
              targeting.</td>

          </tr>
          <tr class="">
            <td data-label="Task in Data 360" class="slds-cell-wrap" style="vertical-align:top;" headers="d78796e98 ">
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_activation.htm&amp;language=en_US" target="_blank">Create an activation</a>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d78796e103 ">
              <p>When you create an activation, you choose the
                segment, activation membership, and activation target, and then select
                channel contact points for the activation. You can add and manage attributes
                in the activation, such as email address. </p>
              <p style="margin-bottom:0;">In the <span>Data 360</span> activation,
                you must include at least one Marketing Cloud Personalization identity
                attribute. .</p>
            </td>

          </tr>
        </tbody>
      </table>

## Use Case Example: Use Data 360’s Calculated Insights

Use Calculated Insights to build expressions for personalization campaigns. Expressions provide additional flexibility with expanded profile or engagement data beyond Personalization’s data model or engagement scoring. For more information, see [Calculated Insights](https://help.salesforce.com/s/articleView?id=data.c360_a_calculated_insights.htm&language=en_US).

 
| Type of Information | Examples |
| --- | --- |
| Banded tiers | High, medium, and low lifetime value (LTV) |
| Sliding window calculations | Days until renewal, points until next reward, number of open opportunities and cases |
| Custom engagement scores | Such as business-defined affinity |

## Use Case Example: Use Data 360’s Unified Individual

Use Data 360’s Unified Individual to create automated feeds of cross-cloud identities and attributes. Automated feeds allow you to share details from Sales, Service, and Marketing Cloud Engagement to drive decisions in Personalization. For more information, see [Unified Individual for Activate Membership](https://help.salesforce.com/s/articleView?id=data.c360_a_unified_profile_activation.htm&language=en_US).

 
| Type of Data | Examples |
| --- | --- |
| Marketing Cloud Engagement contacts | Contact Keys and Einstein Engagement Scores |
| CRM leads and contacts | CRM ID along with name, contact information, next opportunity target close date |
| Loyalty Cloud | Loyalty contacts with points and status |