---
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title: About Exporting Personalization Data to Data 360
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_salesforce_cdp_export_about.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_cdp_export_about.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a320d5ff3debef8b92d981d8af9ff83d31d392c1c1a0a56d48e3ce834635be1d
description: Learn about exporting Personalization user and event data to Salesforce Data 360.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# About Exporting Personalization Data to Data 360

Learn about exporting Personalization user and event data to Salesforce Data 360.

## How Integration Works

- Personalization collects user and event data. Personalization transforms the data into a .csv file and sends it to Data 360 through a shared file store. Personalization streams event data to Data 360 in near real-time.
- Data 360 imports the data using a Marketing Cloud Personalization data stream. Data 360 ingests the data according to its data stream schedule. For details, see [Data Stream Schedule in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_data_stream_schedule.htm&language=en_US).

## Use Personalization Event Data in Data 360

The process for integrating event data from Personalization with your Data 360 customer profiles includes the following tasks:

 
| Task | Description |
| --- | --- |
| [Configure Anonymous Data Export](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_cdp_anonymous_data_export.htm&language=en_US) | Decide whether you want to include anonymous user and event data in the data stream. By default, Personalization exports only known user data. |
| [Set Up a Connection to Marketing Cloud Personalization](https://help.salesforce.com/s/articleView?id=data.c360_a_set_up_interaction_studio_connector.htm&language=en_US) | An administrator with the appropriate permissions creates the connection between the two systems in Data 360. |
| [Create a Marketing Cloud Personalization Data Stream](https://help.salesforce.com/s/articleView?id=data.c360_a_create_interaction_studio_starter_bundle.htm&language=en_US) | Use a Personalization starter bundle to begin the flow of data from Personalization to Data 360. |
| Complete bundle mappings according to the instructions in [Marketing Cloud Personalization Bundle Mappings](https://help.salesforce.com/s/articleView?id=data.c360_a_interaction_studio_bundle_mappings.htm&language=en_US) | Complete bundle mappings for data types not included in the standard data stream. When you create a data stream using a Personalization starter bundle, the system creates standard mappings for you. However, there are a few data types that aren’t included and must be mapped. Any data type edits you make in Personalization after data stream creation and deployment aren’t reflected in your stream. |