---
schema_version: "1"
id: 9d943c3efb064a5f415e2de39f88d0437647c296d1589fde9deeffa1b1298c7f
title: Behavior Report
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_visits_behavior.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_visits_behavior.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7392ca0f56e22f0cbd6b7c5163d934c7c22fc29260a06b1314acf6f0921c0f09
description: Use the Behavior report to view the number of new versus returning visitors based on visits, engagement, logged-in status, and purchases. You can define the date range and apply one filter to narrow the results by campaign or by other criteria.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Behavior Report

Use the Behavior report to view the number of new versus returning visitors based on visits, engagement, logged-in status, and purchases. You can define the date range and apply one filter to narrow the results by campaign or by other criteria.

![Behavior report](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_report_visits_behavior.png)

The Behavior report includes these views.

 
| View | Description |
| --- | --- |
| Visits | Compares the number of new or returning visitors |
| Engagement | Compares overall engagement of visitors |
| Logged In | Shows how many visitors were anonymous and how many were logged in, making them known visitors |
| Purchased | Compares the number of visitors who purchased with the number of visitors who never purchased (revenue generating only) |

Applying a filter narrows the results to make comparisons. For example, you can see how engagement level affects purchases.

#### See Also

- [Report Categories](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_categories.htm&release=264.0.0&type=5 "Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.")
- [How to Access Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5 "Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.")
- [User Deletion Impact on Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_user_deletion_impact.htm&release=264.0.0&type=5 "In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.")