---
schema_version: "1"
id: c0bfe648592213a0d7f7ae170dede32c3f86306e0868440fc3771749e6425441
title: Visits Reports
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_visits.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_visits.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 82c63c28f09ad0c48978a4f8675ea5d242b9e6caf2d30f8a44d83b18042113de
description: The Visits section of Personalization reports shows metrics on visitor behavior, visitor technologies, and referring sources. Each of the three reports in the Visits section offer multiple views.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Visits Reports

The Visits section of Personalization reports shows metrics on visitor behavior, visitor technologies, and referring sources. Each of the three reports in the Visits section offer multiple views.

- **[Behavior Report](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_visits_behavior.htm&release=264.0.0&type=5)**  
    Use the Behavior report to view the number of new versus returning visitors based on visits, engagement, logged-in status, and purchases. You can define the date range and apply one filter to narrow the results by campaign or by other criteria.
- **[Technology Report](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_visits_technology.htm&release=264.0.0&type=5)**  
    Use the Technology report to gain insights on the types of browsers and devices that your visitors use when they view your site. You can define the date range and apply a filter to narrow the results.
- **[Referring Sources Report](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_visits_referring_sources.htm&release=264.0.0&type=5)**  
    Personalization starts the moment a visitor arrives on your site, so you want to know how they got there. Use the Referring Sources report to view how people arrived on your site so that you can customize your messaging for each visitor.