---
schema_version: "1"
id: 465a2956c5e3ca1a500ff72f9e9cdf80a2fa94616bf7cfd3c226305fffdc294a
title: Consumption Report
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_usage_consumption.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_usage_consumption.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0a3c36e9144928efd2660483f4c02926f484fdd286ab692608932c025b068ccb
description: Use the Consumption report to track org-wide total and dataset-specific consumption metrics. The metrics include monthly unique visitors, named individual profiles, batch export and import of data, cross-channel triggers, campaign responses, and events.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Consumption Report

Use the Consumption report to track org-wide total and dataset-specific consumption metrics. The metrics include monthly unique visitors, named individual profiles, batch export and import of data, cross-channel triggers, campaign responses, and events.

Consumption metrics are updated every 24 hours during nightly jobs. By tracking consumption metrics, you can:

- Understand org and dataset usage of the Personalization product, and better manage your current product consumption.
- Gain insights and visibility into potentially problematic implementations. By tracking your consumption metrics, you can better understand your current customer base and anticipate growth.
- Ensure that you’re using a product effectively across various areas by managing limits. If your consumption metrics are greater than your currently allocated volumes, you can proactively modify your implementations to improve entitlement usage.

Marketing Cloud Personalization Growth and Premium editions come with base consumption volumes. As your business needs change, you can add to your entitlements.

The Consumption report shows these metrics tables.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:26.525198938992045%">
        <col style="width:73.47480106100795%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d79852e57">Table</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d79852e60">Description</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Table" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e57 ">Monthly Unique Visitors</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e60 ">
            <p>The number of unique known and unknown users who visited a website or other
              available channel during the reporting month. This table shows all data
              available since November 2023.</p>
            <p style="margin-bottom:0;">The Growth Edition supports up to 100,000 monthly unique visitors. The
              Premium Edition supports up to 500,000 monthly unique visitors. These limits
              are calculated as the average monthly unique visitor count for the past 12
              months of your contract period.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Table" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e57 ">Named Individual Profiles</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e60 ">
            <p>The number of known, identified profiles created through login events,
              identification events, or data ingestion. This table shows all data
              available since April 2024.</p>
            <p style="margin-bottom:0;">The Growth Edition supports up to 100,000
              named individual profiles. The Premium Edition supports up to 500,000 named
              individual profiles. Named profiles are a cumulative metric equivalent to
              the total number of unique known users captured by Marketing Cloud
              Personalization across all your channels since the beginning of your
              contract.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Table" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e57 ">Batch Export of Data</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e60 ">
            <p>The cumulative number of profiles exported to an SFTP site using the Segment
              Exporter. This table shows available data for the past 12 months.</p>
            <p style="margin-bottom:0;">With the Growth Edition, you can export three data rows a month for each
              licensed named individual profile. With the Premium Edition, you can export
              eight data rows a month for each licensed named individual profile.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Table" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e57 ">Batch Import of Data</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e60 ">
            <p>The cumulative number of data records imported from external systems or
              solutions to Personalization. This table shows available data for the past
              12 months.</p>
            <p style="margin-bottom:0;">With the Growth or Premium edition, you can load data from any source
              system, including a one-time initial load from each system. With the Growth
              Edition, you can load four data rows a month for each licensed named
              individual profile. With the Premium Edition, you can load 20 data rows per
              month.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Table" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e57 ">Cross Channel Triggers&nbsp;</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e60 ">
            <p>The number of cross-channel triggers that have activated campaigns. A
              cross-channel trigger is a specific event. These triggers activate campaigns
              based on user behaviors or interactions with catalog items. This table shows
              all data available since August 2023.</p>
            <p style="margin-bottom:0;">You have four triggers per month for each named profile. Trigger usage is
              based on the number of triggers fired, even if they're later
              disqualified.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Table" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e57 ">Campaign Responses</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e60 ">
            <p>The number of real-time responses from monthly unique visitors that are
              directly associated with web, mobile, or call center campaigns. This table
              shows all data available since August 2023.</p>
            <p style="margin-bottom:0;">Real-time responses in the same channel are limited to 1,000 campaign
              responses per month for each licensed monthly unique visitor</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Table" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e57 ">Events</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d79852e60 ">An event is a user activity and can include message views, page loads, user
            actions, campaign activities, and catalog interactions. This table shows all
            data available since August 2023.</td>

        </tr>
      </tbody>
    </table>

#### See Also

- [How to Access Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5 "Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.")
- [Modify the Consumption Report Time Range](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_mod_consumption_time_range.htm&release=264.0.0&type=5 "You can view historical consumption data in 12-month increments. The report shows data for the past 12 months from the month and year that you select.")
- [User Deletion Impact on Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_user_deletion_impact.htm&release=264.0.0&type=5 "In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.")
- [Marketing Cloud Personalization Editions](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_editions.htm&release=264.0.0&type=5 "Marketing Cloud Personalization comes in two editions: Growth and Premium.")