---
schema_version: "1"
id: 04c8c6e73559619dabc8c260e71f7aee312736049a585607ae3280df8cf13899
title: Revenue Report
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_results_revenue.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_results_revenue.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a445f9cd2429250a791e6cf4b7a9ebbc71c65175d528cfe038bd1fa6f4c1ec1a
description: Use the Revenue report to compare first-time and returning visitors against various metrics.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Revenue Report

Use the Revenue report to compare first-time and returning visitors against various metrics.

![Revenue report](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_report_results_revenue.png)

This table lists the revenue-based metrics tracked by Personalization.

 
| Item | Description |
| --- | --- |
| Revenue per user | Total revenue divided by number of visitors |
| Average order value | Total of all orders divided by visitors who place an order |
| Conversion rate | Percentage of visitors who place an order |
| Orders | Number of orders on the site |
| Revenue | Total revenue on the site |
| Users | Total site visitors |

You can select filters from any that you configure and from the preconfigured filters available on your site. You can also select a predefined Reporting Time Range to narrow the report to the current or previous week, month, or quarter.

#### See Also

- [Report Categories](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_categories.htm&release=264.0.0&type=5 "Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.")
- [How to Access Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5 "Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.")
- [User Deletion Impact on Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_user_deletion_impact.htm&release=264.0.0&type=5 "In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.")