---
schema_version: "1"
id: 02cf747985c936936765f14c2f7b61805d1036585fd5b641304b4ac4367648bf
title: Purchase Funnel Report
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_results_purchase_funnel.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_results_purchase_funnel.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1f8b071d71f04d84bc6d769d6ec687968391351c86a33cf21dee1cf7ff4ac0d9
description: Use the Purchase Funnel Report to compare segments of visitors against all visitors based on segment membership, product views, adds to cart, and purchases.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Purchase Funnel Report

Use the Purchase Funnel Report to compare segments of visitors against all visitors based on segment membership, product views, adds to cart, and purchases.

![Purchase Funnel report](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_report_results_purchase_funnel.png)

You can add up to three additional segments to compare data across groups of visitors.

- To add an already configured segment to the report, click **select segments**.
- To add additional segments to the report, click **+**.
- To remove a segment so you can select a different segment, click **X** next to a selected segment.

#### See Also

- [Report Categories](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_categories.htm&release=264.0.0&type=5 "Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.")
- [How to Access Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5 "Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.")
- [User Deletion Impact on Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_user_deletion_impact.htm&release=264.0.0&type=5 "In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.")