---
schema_version: "1"
id: 9ff3abd38ccb48e533dc23e5182324c279d42693ed2a4d96cd3c52ebeb155d20
title: Results Reports
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_results.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_results.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8906122a7b654c8b4779956b700ae5b25c6338539fb2679d2bd4ce990431ea20
description: Understanding the metrics for revenue, the purchase funnel, and goal completions helps you optimize your personalization initiatives. Results reports include the Revenue Report, the Purchase Funnel Report, the Goal Comparison Report, and the Goal Completions Report.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Results Reports

Understanding the metrics for revenue, the purchase funnel, and goal completions helps you optimize your personalization initiatives. Results reports include the Revenue Report, the Purchase Funnel Report, the Goal Comparison Report, and the Goal Completions Report.

- **[Revenue Report](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_results_revenue.htm&release=264.0.0&type=5)**  
    Use the Revenue report to compare first-time and returning visitors against various metrics.
- **[Purchase Funnel Report](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_results_purchase_funnel.htm&release=264.0.0&type=5)**  
    Use the Purchase Funnel Report to compare segments of visitors against all visitors based on segment membership, product views, adds to cart, and purchases.
- **[Goal Comparison Report](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_results_goal_comparison.htm&release=264.0.0&type=5)**  
    Use the Goal Comparison Report to view a comparison of goal completions based on a filter.
- **[Goal Completions Report](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_results_goal_completion.htm&release=264.0.0&type=5)**  
    Use the Goal Completions report to view total goal completions and the completion rate.
- **[Filters and Global Goals](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_filter_and_goal.htm&release=264.0.0&type=5)**  
    Establishing filters and global goals to better monitor the results of specific campaigns and gauge the impact of campaigns against overall business goals.
- **[Campaign Statistics](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics.htm&release=264.0.0&type=5)**  
    Use Campaign Statistics to measure the impact of your campaigns. The information available on the Campaign Statistics screen helps you analyze where you can make campaign changes to improve results.