--- schema_version: "1" id: 57d7c38fcba25c4996d05e84af4a0608211533e634e5238509f91043931e5745 title: Reports Dashboard collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_dashboard.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_dashboard.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: d9bdbb542a644caa181cbdd1c7a1dc39df1e6d3cefc5e61d2ea612612d926b02 description: Gain insights about visitor and campaign activity on your site using the Reports Dashboard. Depending on your industry or function, the Reports Dashboard provides different sections. If you track transactions in the Personalization system, the dashboard shows Total Stats first. If you don’t track transactions in the Personalization system, Activity appears first. If your site tracks content views or product purchases, the dashboard shows the Items section at the bottom. products: - Marketing - Salesforce Personalization release: "264" --- # Reports Dashboard Gain insights about visitor and campaign activity on your site using the Reports Dashboard. Depending on your industry or function, the Reports Dashboard provides different sections. If you track transactions in the Personalization system, the dashboard shows Total Stats first. If you don’t track transactions in the Personalization system, Activity appears first. If your site tracks content views or product purchases, the dashboard shows the Items section at the bottom. - **[Total Stats](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_dashboard.htm&release=264.0.0&type=5)** Total Stats shows daily revenue totals, a graph of total revenue for the selected time period, and a summary of revenue-generating activities on your site. And it includes statistics on the influence of web recommendations and email campaigns on your revenue numbers. Influenced revenue stats don’t reflect server side campaign activity or data. - **[Activity](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_dashboard.htm&release=264.0.0&type=5)** Activity includes an overview of campaign and goal completion statistics including trends for impressions, goal completions, and clickthroughs. - **[Campaign and Goal History](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_dashboard.htm&release=264.0.0&type=5)** Campaign and Goal History shows a graph of the total number of impressions, clickthroughs, and goal completions across all campaigns based on the selected time period. - **[Top Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_dashboard.htm&release=264.0.0&type=5)** Top Campaigns lists the campaigns with the highest impressions and RPU, with links to each campaign. - **[Visitors](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_dashboard.htm&release=264.0.0&type=5)** View the number of events, the total number of site visits, and a graphical timeline of the number of new and returning visitors. - **[Items](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_dashboard.htm&release=264.0.0&type=5)** Items gives an overview of total product views, purchases, recommendations, and the number of adds to cart during the selected time period. ## Total Stats Total Stats shows daily revenue totals, a graph of total revenue for the selected time period, and a summary of revenue-generating activities on your site. And it includes statistics on the influence of web recommendations and email campaigns on your revenue numbers. Influenced revenue stats don’t reflect server side campaign activity or data. ![Total Stats dashboard panel](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_report_dashboard_total_stats.png) #### See Also - [Report Categories](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_categories.htm&release=264.0.0&type=5 "Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.") - [How to Access Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5 "Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.") ## Activity Activity includes an overview of campaign and goal completion statistics including trends for impressions, goal completions, and clickthroughs. ![Activity dashboard panel](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_report_dashboard_activity.png) #### See Also - [Report Categories](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_categories.htm&release=264.0.0&type=5 "Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.") - [How to Access Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5 "Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.") - [User Deletion Impact on Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_user_deletion_impact.htm&release=264.0.0&type=5 "In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.") ## Campaign and Goal History Campaign and Goal History shows a graph of the total number of impressions, clickthroughs, and goal completions across all campaigns based on the selected time period. ![Campaign and Goal History graph](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_report_dashboard_history_graph.png) #### See Also - [Report Categories](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_categories.htm&release=264.0.0&type=5 "Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.") - [How to Access Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5 "Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.") - [User Deletion Impact on Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_user_deletion_impact.htm&release=264.0.0&type=5 "In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.") ## Top Campaigns Top Campaigns lists the campaigns with the highest impressions and RPU, with links to each campaign. ![Top Campaigns dashboard panel](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_report_dashboard_top_campaigns.png) #### See Also - [Report Categories](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_categories.htm&release=264.0.0&type=5 "Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.") - [How to Access Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5 "Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.") - [User Deletion Impact on Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_user_deletion_impact.htm&release=264.0.0&type=5 "In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.") ## Visitors View the number of events, the total number of site visits, and a graphical timeline of the number of new and returning visitors. This report also shows how many visitors were known and how many were anonymous during a period. Known or named visitors have a profile with a stored, configured Personalization identity type. Anonymous or unknown visitors don’t have a stored, configured identity type. ![Visitors dashboard panel](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_report_dashboard_visitors.png) #### See Also - [Report Categories](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_categories.htm&release=264.0.0&type=5 "Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.") - [How to Access Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5 "Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.") - [User Deletion Impact on Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_user_deletion_impact.htm&release=264.0.0&type=5 "In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.") ## Items Items gives an overview of total product views, purchases, recommendations, and the number of adds to cart during the selected time period. ![Items dashboard panel](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_report_dashboard_items.png) #### See Also - [Report Categories](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_categories.htm&release=264.0.0&type=5 "Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.") - [How to Access Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5 "Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.")