---
schema_version: "1"
id: a572cefd6b378cf58850c3ad62893750130efa3173242d621f774cceefcfd470
title: Use Cohorts Reports
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_cohort_use.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_cohort_use.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7ec2fce5bb40a36c371ad8bc675a35d93005a18c028ee302cf8a78db8799c258
description: Use Cohorts reports to visualize the way your site visitors flow from one activity or status to another over an extended period.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Use Cohorts Reports

Use Cohorts reports to visualize the way your site visitors flow from one activity or status to another over an extended period.

You can see how the prevalence of certain goal activities changes over time, so you can examine the net effectiveness of multiple campaigns pushing toward the same goal. You can also monitor how the general traffic to certain page groups changes to detect migrations away from or towards certain parts of your site.

The cohort report includes four areas that you can analyze:

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:16.666666666666664%">
        <col style="width:83.33333333333334%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d55160e42">Area</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d55160e45">Description</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Area" class="slds-cell-wrap" style="vertical-align:top;" headers="d55160e42 ">Time period</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d55160e45 ">Set the time period by clicking the date range field. You can choose from
            these default options: today, past week, past month, and past quarter. Or you
            can create your own custom date range.</td>

        </tr>
        <tr class="">
          <td data-label="Area" class="slds-cell-wrap" style="vertical-align:top;" headers="d55160e42 ">Customer type</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d55160e45 ">The default customer type is users, which are individual visitors. If you
            have accounts configured for your dataset, you can group visitors by account on
            the Cohort report.</td>

        </tr>
        <tr class="">
          <td data-label="Area" class="slds-cell-wrap" style="vertical-align:top;" headers="d55160e42 ">Time grouping</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d55160e45 ">The default time grouping is by week, but you can select by day or month to
            expand or consolidate the report. For example, if you want to see granular data
            for each day during the set time period, select day as the time grouping. If
            you want a higher-level view for the set time period, select week or
            month.</td>

        </tr>
        <tr class="">
          <td data-label="Area" class="slds-cell-wrap" style="vertical-align:top;" headers="d55160e42 ">Activity</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d55160e45 ">
            <p>There are three activity types: </p>
            <ul>
              <li>First visit—Activities from the user’s first visit to your
                site.</li>
              <li>First time doing action—A configured action. </li>
              <li>First time having status—You can select a status and then select
                an action that users with this status complete repeatedly. </li>
            </ul>
            <p style="margin-bottom:0;">Suppose you want to see the prevalence of free users who repeatedly
              contacted support over a given time period. Select Free as the status, and
              then select Contact Support as the action.</p>
          </td>

        </tr>
      </tbody>
    </table>