---
schema_version: "1"
id: 9e6bfadedc1c3d9e243ad9831229fb18de4ec3c795d9cfc6ec81efd30f2ab48c
title: Create a Cohorts Report
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_cohort_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_cohort_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2bf6745f4a92745b72727af5df37b690fbf536646d34a6572097972204d97985
description: Create Cohorts reports to see how certain customer types completed an activity over a time period. For example, group visitors by the week that they first visited your site, and then see how long it took each group to complete an activity such as View Item.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Create a Cohorts Report

Create Cohorts reports to see how certain customer types completed an activity over a time period. For example, group visitors by the week that they first visited your site, and then see how long it took each group to complete an activity such as View Item.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d37116e38">Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d37116e38 ">To create a cohort report:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d37116e38 ">All roles</td>

          </tr>
        </tbody>
      </table>

1. Select **Reports** | **Cohorts**.
2. Change the date field above the report from **Past Week** to another time period as needed, for example, **Past Day**, **Past Week**, **Past Month**, **Past Quarter**, or set a **Custom Range**.
3. Configure these settings in the report:
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
            <colgroup>
              <col style="width:16.666666666666664%">
              <col style="width:83.33333333333334%">
            </colgroup>
            <thead class="slds-text-title_caps ">
              <tr class="">
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d37116e116">Setting</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d37116e119">Description</th>
              </tr>
            </thead>
            <tbody>
              <tr class="">
                <td data-label="Setting" class="slds-cell-wrap" style="vertical-align:top;" headers="d37116e116 ">Group Users by</td>

                <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d37116e119 ">Select how you want to group the data: <strong class="uicontrol">day</strong>,
                  <strong class="uicontrol">week</strong>, or
                  <strong class="uicontrol">month</strong>.
                </td>

              </tr>
              <tr class="">
                <td data-label="Setting" class="slds-cell-wrap" style="vertical-align:top;" headers="d37116e116 ">Of</td>

                <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d37116e119 ">
                  <p>Select the type of activity: </p>
                  <ul>
                    <li><strong class="uicontrol">first visit</strong></li>
                    <li><strong class="uicontrol">first time did action</strong></li>
                    <li><strong class="uicontrol">repeatedly did action</strong></li>
                    <li><strong class="uicontrol">first time had status</strong></li>
                  </ul>
                  <p>
                    Depending on your selection:
                  </p>
                  <ul>
                    <li>If you select <strong class="uicontrol">first time did action</strong> or
                      <strong class="uicontrol">repeatedly did action</strong>, search for an
                      action by typing the start of the action name in the search field.
                    </li>
                    <li>If you select <strong class="uicontrol">first time had status</strong>, click
                      <strong class="uicontrol">Select an Option</strong>, and then choose the
                      status.
                    </li>
                  </ul>
                </td>

              </tr>
              <tr class="">
                <td data-label="Setting" class="slds-cell-wrap" style="vertical-align:top;" headers="d37116e116 ">And that subsequently</td>

                <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d37116e119 ">
                  <p>Select the activity: </p>
                  <ul>
                    <li><strong class="uicontrol">returned</strong></li>
                    <li><strong class="uicontrol">first time did action</strong></li>
                    <li><strong class="uicontrol">repeatedly did action</strong></li>
                    <li><strong class="uicontrol">first time has status</strong></li>
                  </ul>
                  <p style="margin-bottom:0;"> .</p>
                </td>

              </tr>
              <tr class="">
                <td data-label="Setting" class="slds-cell-wrap" style="vertical-align:top;" headers="d37116e116 ">Report in</td>

                <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d37116e119 ">The default is <strong class="uicontrol">percent.</strong> To see the specific
                  number of visitors who completed the activity, select
                  <strong class="uicontrol">actual</strong>.
                </td>

              </tr>
            </tbody>
          </table>

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_example.png)

Example

As an example, suppose you want to see how long it took new visitors to complete a certain action for the first time over the past month. To view that data, configure these settings in the report.

 
| Field or Value | Set to … |
| --- | --- |
| Date field above the report | **Past Month** |
| Group Users by | How you want to group the data. For example by day, week, or month. |
| And that subsequently | Select **first time did action** |
| Search for an action by name or label | Type a partial action name, and then select from actions that exist for the dataset. |
| Report in | The default is **percent**. To see the number of visitors who completed the action on the first visit, select **actual** |