---
schema_version: "1"
id: bc703f49702cc222573f1d1881746ba0523f7291ddf60428fb3c9fec89a65712
title: Paths Report
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_activity_path.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_activity_path.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8957ef1168b54c88e75df523d8434243da548104f423824a5e72d01288a9d373
description: See how visitors navigate your site using the Paths report, so you can better target your communications and content strategy.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Paths Report

See how visitors navigate your site using the Paths report, so you can better target your communications and content strategy.

![Paths report](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_report_activity_paths.png)

For each page type, you can see which pages a visitor went to next and whether that was the end of their interaction. For example, suppose visitors frequently abandon your demo request form. Based on the Paths report, you can see that they go to one of four other pages. You can message them about the demo on those four pages to increase demo sign ups. Also, if no one enters your site on the homepage, don’t offer a Getting Started video on that page.

To see where a visitor went after completing an action, select or enter the action. You can see the bounce percentage and the percentage of visitors who remained on the page after completing the action. The list of pages shows where visitors who remained on the page went next. To see details about a selected page, click the page in the list. Continue to select pages to see the path visitors take as they move through your site.

#### See Also

- [Report Categories](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_categories.htm&release=264.0.0&type=5 "Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.")
- [How to Access Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5 "Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.")