---
schema_version: "1"
id: e8d68cc0fba3575a02d2dc29ec7556207d325fcf7a5dfc585c1677abdaf723d7
title: Cohorts Report
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_activity_cohort.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_activity_cohort.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2e935e672143f137f9da77c459ec782b30671e4d6dab8a531cf13fd11c5d8509
description: Cohorts help you visualize the way your site visitors flow from one activity or status to another over an extended period. You see how the prevalence of certain goal activities changes over time so you can examine the net effectiveness of multiple campaigns pushing toward the same goal. You can also monitor how the general traffic to certain page groups changes to detect migrations away from or towards certain parts of your site.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Cohorts Report

Cohorts help you visualize the way your site visitors flow from one activity or status to another over an extended period. You see how the prevalence of certain goal activities changes over time so you can examine the net effectiveness of multiple campaigns pushing toward the same goal. You can also monitor how the general traffic to certain page groups changes to detect migrations away from or towards certain parts of your site.

![Cohorts report](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_report_activity_cohorts.png)

- **[Use Cohorts Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_cohort_use.htm&release=264.0.0&type=5)**  
    Use Cohorts reports to visualize the way your site visitors flow from one activity or status to another over an extended period.
- **[Create a Cohorts Report](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_cohort_create.htm&release=264.0.0&type=5)**  
    Create Cohorts reports to see how certain customer types completed an activity over a time period. For example, group visitors by the week that they first visited your site, and then see how long it took each group to complete an activity such as View Item.
- **[Read Cohort Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_cohort_read.htm&release=264.0.0&type=5)**  
    Cohort reports give quick visual cues about a cohort’s pattern. Use the report to group visitors by different time periods, so you can view the data from different perspectives.

#### See Also

- [Report Categories](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_categories.htm&release=264.0.0&type=5 "Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.")
- [How to Access Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5 "Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.")